Michael Hudson Email & Phone Number

Vista, Ca, Us

San Diego, Ca, Us

Direct the product strategy and feature roadmap for an industry-leading automated identity verification solution used within the financial services, telco, gaming, gig economy, and other sectors. In a matter of seconds, this mobile-first AI/ML SaaS solution delivers high assurance to Mitek’s clients and business partners that a potential customer is who they claim to be.Defined an evidence-driven product roadmap whose features doubled forgery detection rates, increased end-user pass rates by 50%, and improved processing speed by 35%. Added features providing automated instant support for newly-issued identity documents, doubling the product’s global coverage. Led cross-functional product modernization initiative, adding a new suite of features addressing the rise of AI-based, large-scale fraud activity. Led model governance activity, including comprehensive documentation, efficacy testing whose results guided the product roadmap, and regular interaction with client risk management teams.Confidence in product performance and reach fostered an expansion to Mitek’s global sales operations from 5 countries to over 25, increasing transaction volume by 50% to roughly 45 million identity verifications per year, totaling $40 million.

Irving, Texas, Us

Direct the development and execution of comprehensive digital customer lifecycle marketing programs for multiple Fortune 500 automotive brands. Programs are data-centric, automated CRM solutions, creating highly personalized customer experiences through a mix of targeted online advertising, direct media, individualized click-through landing pages, and paid search. Programs also include integrated business intelligence tools at both the dealership and corporate levels.Led the CRM program launch and managed the product portfolio for a client totaling more than $20 million in annual revenue. Successes include major enhancements to the core platform in the areas of vehicle telematics, analytically- driven channel and message optimization, and the introduction of real-time email messaging. All product enhancements involve one or more teams from various domestic and global locations.

Irving, Texas, Us

Assumed leadership over the marketing program for an at-risk account. Restored client confidence through effective and transparent communication, implemented major data processing upgrade, and achieved fastest growth in customer retention metrics among client business partners.

Irving, Texas, Us

Implemented key enhancements to the flexibility of dealership on-demand campaign targeting and added new features to the program reporting suite.

Irving, Texas, Us

Led the requirements efforts for 7 CRM program launches across 4 brands totaling $30 million in annual revenue. Led the requirements efforts for platform enhancements benefiting all Epsilon automotive clients, including service appointment integration, SMS communications, and improved message customization.

Irving, Texas, Us

Managed the strategy, creative messaging, and execution of direct marketing B2C campaigns for a large telco account. Campaigns focused on customer winback initiatives and customer acquisition in new markets. Average customer response to winback campaigns was 25-30% higher than client objectives, leading to a 300% increase to the size of the winback marketing program over 5 years. New market expansion campaigns reached an average of 600K households per month, generating response rates 10-15% higher than client objectives.