Transforming spaces through paint.

Partner with brands to evolve their testing strategies to deepen the understanding of their consumers through experimentation. This is done through an organized & efficient framework that attacks relevant business questions, not just test ideas. The focus is to work with existing teams on upstream prioritization planning, testing strategy, and process design to drive profitable business decisions.Proven Outcomes & Goals:- Easier executive communication- Testing backlog that is relevant to the business- Increased testing velocity- Deeper understanding of your consumer

Overhaul and expand enterprise reporting program through cross-functional leadership, operational optimization and consensus building; to increase accuracy, decrease production time, and revamp report design to help power smarter business decisions.

Responsible for launching and leading Nike.com’s enterprise A/B Testing practice through global governance, strategy and critical partnerships with user experience and design teams to understand how data can compliment a design-centric decision process and focus.This trust and credibility has allowed the Testing program to get and maintain a solid voice in the site experience and design update decision-making processes.Continued deep adoption of the program by maintaining strong collaborative relationships with leadership, user experience and design teams has helped build a culture of strategic testing.

-Co-authored company-wide strategic optimization and testing model, processes, communication and reporting structure to set standards and direction from tactical testing into strategic optimization-Ensured success of new program by constant cross-functional communication requiring cooperation and collaboration from all teams-Developed scoring model to objectively prioritize test ideas and backlog for increased throughput and transparency to track all projects across all teams from idea to launch and help solve for resource allocation problems for testing-Reinforced adoption by continually educating teams in process and optimization strategies through deep dive sessions into specific topics as well as wiki documentation-Produced results tracking and reporting structure to show results and program KPIs and communicate insights and results through monthly meetings-Developed new marketing segmentation model for product launch, which significantly outperformed the existing segmentation model and validated results in a tested environment. Results include: a 114% lift in conversion rate in a single product launch over launch; 22% lift in segmentation revenue per visitor; projected incremental revenue lift exceeds $1M/annually

Test&Target-Conduct deep-dive weekly meetings to understand client’s business goals and limitations to fully leverage best optimization strategy-Use SiteCatalyst and Google Analytics reporting to develop data-driven hypotheses to design test plans and wireframes and launch A/B and multivariate tests-Analyze test results for future testing ideas-Present test results and findings to client and brainstorm future test ideasTest&Target1:1-Managed highly-visible marketing optimization engagement for both the technical and business-process implementations across WellsFargo.com to enable behavioral targeting capabilities through Test&Target1:1-Strategized with different client groups and stakeholders on a variety of projects to ensure engagement success-Created process documentation for all upstream and downstream teams; including detailed project plans, multiple UAT test plans, extensive change migration, content management and ongoing communication plans to gain full adoption of both product and new processes within the organization

-Sold in 2010-Managed day-to-day operations of FanHub.com, an online travel resource for NASCAR and NHRA fans-Monitored Google Analytics to gain traffic and visitor insights and patterns and made site structure and content changes accordingly to optimize for search engines-Designed site structure, navigation and overall page look through wireframing, as well as wrote all original content on the site-Supervised the website development process, daily issues and upkeep, and all content changes-Collaborated with vendors and marketing partners through advertising and sponsorships, including race guides, contest sponsorships, blogging, and at-track marketing to effectively reach target audience

-Project lead on corporate web development project, including; building project plans and goals, testing and leading developmental meetings across all departments, to significantly increase the company’s online presence -Formulated new webpage design through wireframes, site structure, navigation and content to enhance usability-Used Google Analytics to make content and page changes to increase search engine visibility and website traffic-Accomplished top or first page results within search engines for nearly all targeted keywords and phrases through mostly organic search engine optimization practices-Drafted and optimized all company news releases as part of overall online brand building within the market-Implemented cost effective online communications and marketing strategy and worked directly with corporate executives on technology strategies for effective client acquisition-Established and maintained “News Summary” blog and news aggregation tool for improved information flow and collaboration within the company’s industry groups-Owner of company webcast program, including managing all audio and video recordings, editing, duplication, slide updating, script changes, invoice reconciliation