Hello! I'm Michael, a passionate marketer and brand strategist who firmly believes in the incredible power brand can have in positively influencing human behaviour. Creating impactful brand campaigns and initiatives that resonate deeply and have the potential to scale, drive meaningful demand, influence culture and drive tangible business outcomes is what gets me out of bed in the morning.During my time at MAAP as UK/EU Marketing Manager, I’ve had the privilege of working closely with the co-founders and C-level team to develop and foster highly effective marketing and communication strategies both globally and locally, empathising with the nuances and cultural differences global brands need to consider. Together, focusing on generating awareness, fueling demand, and cultivating genuine customer stoke and word of mouth, while always keeping our core business objectives at the forefront. Starting with a strong strategic lens and then actively participating in implementing, evaluating, and evolving key investments that guided our strategic priorities. I’ve worked closely with a global internal team of creative thinkers, and leading third-party agencies. As a result, the business has achieved remarkable growth, successfully doubling the size of the business and becoming a market leader and prominent cultural guise.I’ve also had the pleasure of working on the other side of the fence in a fast-paced multi-disciplinary creative agency. During my time as PR, Content & Communications Manager at AME Group which specialises in end-to-end marketing & creative strategy, media & advertising partnerships, PR and communications, content, live events, and brand experiences. We created and executed meaningful and impactful opportunities for Australia’s biggest brands, storytellers, icons, and thought leaders in the action sports and motorsport landscape. Throughout my career journey, I've had the opportunity to collaborate with inspiring and talented individuals at some of the world's top brands and creative agencies. These experiences have not only enriched my skill set but have also fueled my hunger for continuous learning and personal growth. I firmly believe that staying curious and expanding our knowledge is essential to remain effective in an ever-changing landscape. With this mindset, I approach each new opportunity with an eagerness to absorb fresh insights and embrace new frontiers.Let's embark on this exciting journey together, exploring the unknown and creating a profound impact along the way. Please feel free to connect with me.