Michael Backlund Email & Phone Number

Guyton, Ga, Us

Los Angeles, California, Us

Englewood, Colorado, Us

As an agency owner or marketing leader, are you confident that your marketing efforts are reaching your intended audience with quantifiable ROI? Have you embraced the consumer shift to streaming devices, or are you still pumping a large portion of your ad budget into linear TV? Maybe you currently are working with an OTT vendor, but have limited visibility into campaign results without relevant attribution and real time dashboards. You may even think you are in good hands and paying for premium OTT, but in fact, you are running a campaign that is using blended tactics and not optimized to get you the results you deserve.Here’s how Strategus can help. We launched the first ever programmatic OTT/CTV campaign, before it was mainstream & cool. Over the past 6 years, and 20000+ OTT campaigns, we've perfected the method of executing OTT campaigns using a suite of proprietary products to reach your target consumer and produce measurable results.First, we understand the needs and target audience for each customer by customizing the campaign approach based on industry and desired KPI’s. Using Aimplify we then compile hundreds of individual data points to build an audience profile and forecast impressions to ensure we deliver your OTT campaign with pinpoint accuracy.Next, based on your campaign goals, we identify the best method for following up with your target audience to increase frequency and drive conversions through the use of our Encore Omnichannel product. Instead of a one size fits all attribution solution, the customizable Strategus Attribution Suite allows you to select the attribution product that makes the most sense for your industry and campaign.Finally, with Strategus, you won’t have to wonder who is involved in your campaign, our hands-on team of Ad Op’s experts is constantly optimizing each campaign to achieve peak performance and updating our best in class reporting dashboard so that you can directly track campaign results.

New York, New York, Us

Atlanta, Ga, Us

Arlington, Virginia, Us

Served as a paratrooper in some of the greatest units in the military.

Biology, General

Education record