Michael Bacon Email & Phone Number

Kent, England, United Kingdom

Channel Equine & Rural is specialist multi channel business consultancy.We support business with a wide mix of services including long term planning, bringing a new product to market, strategic alliances, recruitment, brand management, public relations, industry insights, sales support, crisis and reputation planning, scaling up, marketing, and much more.

Southern Equestrian is located in the picturesque Alkham Valley in the Kent Downs and has over 21 years’ experience of delivering first class service to the local equine and rural community providing a true hub for leisure and professional horse owners.Southern Equestrian is situated closes to The Port of Dover and the Eurotunnel making Southern Equestrian.

Aylesford Kent

I was one of the director of Saracen Horse Feeds a family business who have been manufacturing and selling high quality feed for horses for over 200 years. As the sales and Marketing director I was responsible for the modernization, marketing and profitable growth of the sports horse and leisure range of horse feeds in the UK, Europe and the Middle East.I.

Pickhill North Yorkshire

I was one of the four directors of TopSpec Equine and was involved in the management and running of this very successful family business that has had rapid sales growth since 2007. I had responsibility for sales, marketing, budgets, targets, promotions, shows, events, and TopSpec’s customer relationships with the equestrian trade and horse owners. My key.

United Kingdom

I was brand and marketing manager for the Pet-Spec category that I rebranded Vet-Spec for Dogs. This was a sub brand of TopSpec Equine. As the brand and marketing manager, I was the lead in the re branding, positioning, product development,packaging distribution, and field sales & marketing. This was a very much hands-on role with time spent on.

Southminster Essex

Dengie Crops are the UK' leading grower and producer of Alfalfa fibre feeds for horses, Dengie is a farmers co-cooperative who provide a full range of service to there farmer members.As the National Sales Manager I managed key accounts in the UK/ Ireland and the sales team of six area managers and two field Support staff. I reported directly to the.

United Kingdom

I Successfully managed the merger of the Dengie equine field sales team and Main Ring (Rumenco) equine sales teams and built one of the most successful equestrian field sales team in the industry at the time. As a part of this role I managed all UK key accounts and the transition of the Main Ring brand in to the Dengie range and supply chain. At this time.

United Kingdom

I worked closely with distributors and retailers to develop mutually productive long term relationships between all parties. Agreed targets and promotions with distributors, organised product and nutritional training for retailers and carried out extensive merchandising of stores. Attended national shows and open days and arranged/presented talks to end.

Knightsbridge, Windsor, Pirbright, York

As a solder serving in The Life Guards Squadron of the Household Cavalry Mounted Regiment (HCMR). I rode on state and ceremonial occasions such as The Trooping of the Colour, the state Opening of Parliament and the changing of the Guard at Horse Guards in Whitehall London. I performed many varied equestrian and military duties in this role.Whilst still.

Customer Experience Strategy Programme

Marketing Directors'Programme:Leading Profitable Growth

Advaced Sales Management Devlopmint Program

Marketing and Management 2008 Commercial Management 2005 Effective Category Management FMCG 2005 Advanced FMCG Sales team Management level.

Sales Managers Development Progamme

Agricultural Busines Sales Professional Development Short Courses

Sales And Managment Team Trainning Program

Team Integration, Sales, Planning, and Management 1998 Customer Care Program 1998 Training & Development Programme Sales & Marketing 1997

Education record