Michael Baker
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Michael Baker Email & Phone Number

Head of Sales - UK and Europe at Pepperstone
Location: London Area, United Kingdom 10 work roles 1 school
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Current company
Pepperstone
Role
Head of Sales - UK and Europe
Location
London Area, United Kingdom
Company size
802 employees

Who is Michael Baker? Overview

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Michael Baker is listed as Head of Sales - UK and Europe at Pepperstone, a with 802 employees, based in London Area, United Kingdom. AeroLeads shows a matched LinkedIn profile for Michael Baker.

Michael Baker previously worked as Head of Sales - UK & Europe at Pepperstone and Head of UK Premium Clients at Capital.Com. Michael Baker holds Bsc (Hons) Combined Honors Computer Science & Business Studies from University Of Wales Trinity Saint David.

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Email format at Pepperstone

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Pepperstone

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Profile bio

About Michael Baker

As a seasoned head of sales and senior finance professional, I'm ready to take my career to the next level as a sales director. I'm passionate about driving growth and achieving results that align with organizational strategy. With deep expertise in strategy development, sales leadership, and team management, I've successfully tackled complex challenges, explored new markets, and delivered innovative marketing strategies that attract and retain high-value clients. As a hands-on leader who leads by example, I'm committed to building high-performing teams that thrive on collaboration, accountability, and continuous improvement. Whether it's developing and executing winning sales plans, optimizing processes for maximum efficiency, or cultivating strong relationships with key stakeholders, I'm always focused on delivering exceptional results that exceed expectations.I have experience leading major organizational transformations and managing complex stakeholder relationships, and I am proficient in using data and analytics to track and analyse sales performance, identify trends and opportunities, and make data-driven decisions. My technical skills include proficiency in CRM, Tableau, Excel, Power BI, Metabase, Pardot for EDM, Salesforce, HTML/CSS, GoToWebinar, VBA, Python, MT4, MT5, and MQL4. My most recent role as Head of Online Services at OvalX allowed me to lead teams across international locations, and I was responsible for driving sales and client retention. I successfully directed a client base of 4,500+ active traders, implemented a cohort strategy to identify key accounts and maximize revenue, and led the integration of a new VOIP system. I also managed the migration of European clients to a new entity and established a new lead generation pipeline via an engaging webinar, which resulted in significant deposits. Throughout my career, I have secured strategic partnerships with top-tier educational providers and recommended and led brand awareness initiatives. I have appeared on major news outlets and contributed to sponsored media articles, and I have experience presenting to financial media, including live TV, on current financial issues.

Current workplace

Michael Baker's current company

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Pepperstone
Pepperstone
Head of Sales - UK and Europe
London, England, GB
Website
pepperstone.com
Employees
802
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10 roles

Michael Baker work experience

A career timeline built from the work history available for this profile.

Head Of Sales - Uk And Europe

Pepperstone

London, England, Gb

Head Of Sales - Uk & Europe

Pepperstone

Melbourne, Victoria, Au

Head Of Uk Premium Clients

Capital.Com

Limassol Municipality, Limassol, Cy

Aug 2023 - Aug 2024

Head Of Online & Institutional Services At Ovalx

Ovalx

London, Gb

As Head of Online Services, I managed international teams and reported directly to the CEO. My main responsibility was to increase sales and retain clients through various strategies.I directed a client base of 4,500+ active traders, implementing a cohort strategy to identify key accounts and maximize revenue, and maintained an 80%+ activity rate for high-value clients. I also analyzed large datasets to identify client activity patterns and assigned tasks to sales/retention teams to improve engagement based on new insights.In addition, I led the integration of a new VOIP system, project managed the migration of European clients to new entity Monecor Europe due to Brexit, and established a new lead generation pipeline via an engaging webinar, resulting in 310k in deposits. I developed and implemented a high-level metrics dashboard to track and report on client activity and revenue, expanded domestic operations to multiple international offices, and negotiated and secured strategic partnerships with top-tier educational providers, resulting in increased client acquisition, retention, and reactivation rates. Finally, I recommended and led brand awareness initiatives, including attending and presenting at conferences and contributing to sponsored media articles, as well as making TV appearances on channels 5 and ITV.

Jun 2021 - Aug 2023

Head Of Relationship Management

Ovalx

London, Gb

As the Head of Relationship Management, I oversaw all client retention teams and reported directly to the Head of Online Services. My role involved analyzing data and metrics to evaluate the effectiveness of our relationship management efforts, making recommendations for improvement. Additionally, I developed and executed strategies that enhanced client relationships and loyalty, which led to the creation of a Premium Client Package. I also developed an internal system that efficiently gathered data from multiple sources, improving efficiency and support for team members.My expertise in the field was recognized through live and recorded appearances on renowned news outlets such as CNBC, Sky News, and Fox News. I was also featured in prominent news publications including Reuters, Wall Street Journal, New York Times, Forbes, The Guardian, and Yahoo Finance. Some of the topics I discussed included the UK Election, the COVID market crash, and how COVID changed the trading landscape.

Dec 2020 - Jun 2021

Sales Trader Team Leader

Ovalx

London, Gb

Feb 2019 - Dec 2020

Sales Trader

Ovalx

London, Gb

Nov 2016 - Feb 2019
Team & coworkers

Colleagues at Pepperstone

Other employees you can reach at pepperstone.com. View company contacts for 802 employees →

GK Gagan Khanal Gagan Khanal Colleague at PepperstoneMillers Point, New South Wales, Australia View → SH Sherry H. Sherry H. Colleague at PepperstoneAustralia View → MS Martin Serrano Martin Serrano Colleague at PepperstoneSantiago, Santiago Metropolitan Region, Chile View → AG Angelo González Angelo González Colleague at PepperstoneGreater Salerno Metropolitan Area, Italy View → EZ Evgeny Zhilin Evgeny Zhilin Colleague at PepperstoneLimassol Municipality, Limassol, Cyprus View → GS Gerson Silva Gerson Silva Colleague at PepperstoneLuanda Province, Angola View → MW Maggie Wu, Frm Maggie Wu, Frm Colleague at PepperstoneSydney, New South Wales, Australia View → RV Ryno Van Heerden Ryno Van Heerden Colleague at PepperstoneMossel Bay, Western Cape, South Africa View → LS Letitia S. Letitia S. Colleague at PepperstoneAustralia View → UH Usman Haider Usman Haider Colleague at PepperstonePunjab, Pakistan View →
1 education record

Michael Baker education

  • University Of Wales Trinity Saint David
    University Of Wales Trinity Saint David
    Bsc (Hons) Combined Honors Computer Science & Business Studies
FAQ

Frequently asked questions about Michael Baker

Quick answers generated from the profile data available on this page.

What company does Michael Baker work for?

Michael Baker works for Pepperstone.

What is Michael Baker's role at Pepperstone?

Michael Baker is listed as Head of Sales - UK and Europe at Pepperstone.

Where is Michael Baker based?

Michael Baker is based in London Area, United Kingdom while working with Pepperstone.

What companies has Michael Baker worked for?

Michael Baker has worked for Pepperstone, Capital.Com, Ovalx, Pip Index Capital Markets Limited, and Panima Capital Management Limited.

Who are Michael Baker's colleagues at Pepperstone?

Michael Baker's colleagues at Pepperstone include Gagan Khanal, Sherry H., Martin Serrano, Angelo González, and Evgeny Zhilin.

How can I contact Michael Baker?

You can use AeroLeads to view verified contact signals for Michael Baker at Pepperstone, including work email, phone, and LinkedIn data when available.

What schools did Michael Baker attend?

Michael Baker holds Bsc (Hons) Combined Honors Computer Science & Business Studies from University Of Wales Trinity Saint David.

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