Michael Balk

Michael Balk Email and Phone Number

Senior Manager Digital Experience - AAG @ Genuine Parts Company
atlanta, georgia, united states
Michael Balk's Location
Greater Chicago Area, United States
Michael Balk's Contact Details

Michael Balk personal email

n/a
About Michael Balk

Experienced Manager of Technology with a demonstrated history of working in the automotive industry. Strong information technology professional skilled in Sales, Marketing Strategy, Digital Marketing, and Analytics.

Michael Balk's Current Company Details
Genuine Parts Company

Genuine Parts Company

View
Senior Manager Digital Experience - AAG
atlanta, georgia, united states
Website:
genpt.com
Employees:
4202
Michael Balk Work Experience Details
  • Genuine Parts Company
    Senior Manager Digital Experience - Accessories
    Genuine Parts Company Jun 2024 - Present
    Chicago, Illinois, United States
  • Genuine Parts Company
    It Manager, E-Commerce Accessories
    Genuine Parts Company Nov 2021 - Jul 2024
  • Autoaccessoriesgarage.Com
    Director Of Information Technology
    Autoaccessoriesgarage.Com 2008 - Jun 2022
    Greater Chicago Area
    Collaborate with VPs and Developers in establishing strategic goals and priorities. Analyze and solve problems at the system level. Serve as a Business Analyst, working between business leaders and IT. Assess project resource needs based on an understanding of business requirements. Determine if company resources can meet requirements, or hire freelance developers. Coordinate with vendors to troubleshoot and upgrade systems. Partner with Cloud vendors to manage storage issues. Use SQL and Access to query data and write reports. Design and build the IT infrastructure as the first FTE hired by the company.Improved efficiency by training the Developer in industry best practices. Created reports, including P&L reports, for senior managers. Web Content: Supervise a team that maintains current data for pricing, product details, and internal data for vendor costs/sales. Validate records and data to ensure accuracy and remove duplicate files. Collaborate with a vendor to obtain data from the website. Consult Marketing on ways to promote the company via digital resources. Set up and perform A/B testing.
  • Jc Whitney
    Manager Of Data Services
    Jc Whitney Feb 2002 - May 2008
    Greater Chicago Area
    Managed website and catalog product and vehicle data for an online B2C auto parts seller. Gathered requirements from several departments, and followed up to ensure web content was accurate. Communicated with Merchandising and Supply Chain to obtain inventory data needed to update websites and paper catalogs. Supervised staff in the U.S. and India. Collaborated with the team in India to ensure quality in the display of images and copy. Led weekly team meetings to ensure data accuracy and quality control. Tracked and reported on labor costs. Ensured quality control as SME in the development of a new website. Wrote requirements for a CMS update and instructions for the developer during the build stage. Played a lead role in two system conversions, ensuring data accuracy.Developed the leadership skills needed to manage a 24 person outsourced team in Bangalore, India. Communicated in a clear manner, and designed process documents to enhance training.

Michael Balk Skills

E Commerce Automotive Aftermarket Product Development Analytics Online Marketing Automotive Competitive Analysis Online Advertising New Business Development Seo Marketing Strategy B2b Retail Customer Satisfaction Sales Operations Product Management Sem Sales Process Strategic Planning Customer Retention Sales Google Analytics Digital Marketing Marketing Product Marketing Lead Generation

Michael Balk Education Details

Frequently Asked Questions about Michael Balk

What company does Michael Balk work for?

Michael Balk works for Genuine Parts Company

What is Michael Balk's role at the current company?

Michael Balk's current role is Senior Manager Digital Experience - AAG.

What is Michael Balk's email address?

Michael Balk's email address is mi****@****age.com

What is Michael Balk's direct phone number?

Michael Balk's direct phone number is +170844*****

What schools did Michael Balk attend?

Michael Balk attended Elmhurst University.

What skills is Michael Balk known for?

Michael Balk has skills like E Commerce, Automotive Aftermarket, Product Development, Analytics, Online Marketing, Automotive, Competitive Analysis, Online Advertising, New Business Development, Seo, Marketing Strategy, B2b.

Who are Michael Balk's colleagues?

Michael Balk's colleagues are Mike Hayes, John Whalen, Alan Poth, Ted Thatcher, Marly Alcide, Pmp, Micheline Phillips, Sara Ramsey.

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