Michael Barash Email & Phone Number

Los Angeles Metropolitan Area

That’s it is a 2 ingredient fruit bar that specializes in health conscious, on the go snacking. Currently categorized into three product lines: Original Fruit Bar, Bites (Chocolate Truffle), and Probiotic. Low Glycemic, Kosher, Diabetic-Friendly, That’s it fruit bars can be incorporated into any health conscious diet. Started in 2011 That’s it is one of the fastest growing products in the Health Food segment. • Promoted to Regional Sales Director• Manage Southern Pacific region covering California from Santa Barbara to San Diego, Arizona and Nevada. Maintain relationships with accounts and facilitated re-orders in a timely and efficient manner.• Oversaw account management for 30+ major accounts and aggressively pursued new business.• Increased weekly sales 20-60% for all the Whole Foods Stores in Orange County and San Diego.• Facilitated employee training through onsite shadowing, improving the performance of my associate

Los Angeles Metropolitan Area

• Promoted to Small Market Account Executive• Responsible for securing major accounts such as Earth Bar, Rainbow acres, Erewhon,7-Eleven, LA Fitness and Gold’s Gym • Effectively marketed and promoted products in tradeshows and launched product demonstrations with local retailers/facilities and fitness events• Collaborated with the marketing team and creative directors to facilitate promotional projects and displays• Developed different strategies for all types of target markets and achieved reputation for exceptional customer service and client retention rates. Increased income with new and existing clientele while managing up to 200 accounts

Los Angeles Metropolitan Area

• Cold Calling, Appointment Setting, Lead Generation, Salesforce Data Entry, Account Management• Prepared comprehensive monthly administrative reports, cost controls, and financials for all accounts.

Los Angeles Metropolitan Area

• Assessed and researched market competition• Developed effective and tactical marketing plans to assist client revenue growth.• Office Management and other administrative tasks

Santa Barbara, California, United States

Responsible for managing and delivering parking services for A-list accounts. Such as: hotels, restaurants, private parties. Developed exceptional customer service skills.