Michael Barker

Michael Barker Email and Phone Number

Vice President of CRM @ PENN Entertainment, Inc
O'Fallon, IL, US
Michael Barker's Location
Maryland Heights, Missouri, United States, United States
Michael Barker's Contact Details

Michael Barker work email

Michael Barker personal email

About Michael Barker

Marketing Leader with history of creating programs to drive incremental visitation from existing database and trial from new visitors. My objective is to increase revenue and profitability at the organization that I am associated with. I am proficient in all aspects of Marketing including Database Analytics, Promotions & Events, Loyalty, Relationship, and Advertising.

Michael Barker's Current Company Details
PENN Entertainment, Inc

Penn Entertainment, Inc

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Vice President of CRM
O'Fallon, IL, US
Michael Barker Work Experience Details
  • Penn Entertainment, Inc
    Vice President Of Crm
    Penn Entertainment, Inc
    O'Fallon, Il, Us
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  • Penn Entertainment, Inc
    Vice President Of Crm
    Penn Entertainment, Inc Aug 2022 - Present
    Wyomissing, Pennsylvania, Us
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  • Penn Entertainment, Inc
    Regional Director Of Crm
    Penn Entertainment, Inc Dec 2020 - Aug 2022
    Wyomissing, Pennsylvania, Us
    View
  • Penn Entertainment, Inc
    Director Of Marketing
    Penn Entertainment, Inc Sep 2015 - Dec 2020
    Wyomissing, Pennsylvania, Us
    View
  • Caesars Entertainment Corporation
    Director Of Marketing
    Caesars Entertainment Corporation Jun 2014 - Sep 2015
    Las Vegas, Nv, Us
    Responsible for executing monthly marketing calendar including promotions, and special events.Directed Promotions & Events, Advertising & Social Media teams
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  • Casino Queen Inc.
    Director Of Marketing
    Casino Queen Inc. Apr 2011 - Apr 2014
    East St Louis, Illinois, Us
    Responsible for designing and executing monthly marketing calendar including promotions, special events, and direct mail offers.Increased Gaming Revenue by 6% in first year (market +1%) while decreasing Marketing Expenses as a percentage of revenue. Develop and execute direct mail offers including matrix development, data extraction, and back-end analysis.Responsible for contracting and implementing advertising and media plan.
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  • Pinnacle Entertainment
    Director Of Marketing/Marketing Manager
    Pinnacle Entertainment Dec 2007 - Apr 2011
    Las Vegas, Nv, Us
    Responsible for all aspects of Marketing for the President Casino, including calendar creation, direct mail campaigns, advertising, and analysis.Oversee all Advertising, Promotions, Events, Bus Sales, Sponsorships, Public Relations and Entertainment at Lumiere Place.Responsible for the creation of Marketing and Media Plans to drive incremental visitation and revenue.Directly oversee over 25 employees.
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  • Harrah'S Maryland Heights
    Promotions Manager
    Harrah'S Maryland Heights May 1999 - Dec 2007
    Responsible for creating compelling promotional calendars that many times contained over 35 promotional days and drove over $15 million in revenue each month.Work with the Direct Mail and Advertising departments to communicate promotional messages to drive customer behavior.Directly oversee three Promotional Coordinators, one Promotion Center Supervisor, and 12 Promotional Representatives.

Michael Barker Skills

Advertising Marketing Direct Mail Casino Database Marketing Event Management Gaming Gaming Industry Marketing Strategy Media Planning Direct Marketing Hospitality Management Sponsorship Loyalty Programs Budgets Email Marketing Public Relations Social Media Marketing Vip Team Building Casino Gaming Sales Loyalty Marketing Social Media Event Planning Customer Service Customer Retention Poker Trade Shows Online Advertising Market Planning Hotels Strategic Planning Gambling Customer Acquisition Online Gaming Marketing Research Entertainment Online Marketing Relationship Marketing Digital Marketing Marketing Management Player Development Brand Loyalty Segmentation Brand Management Marketing Communications Leadership Social Networking

Michael Barker Education Details

  • Lindenwood University
    Lindenwood University
    Business Admin - Accounting - Sports Management
  • Pekin Community High School
    Pekin Community High School

Frequently Asked Questions about Michael Barker

What company does Michael Barker work for?

Michael Barker works for Penn Entertainment, Inc

What is Michael Barker's role at the current company?

Michael Barker's current role is Vice President of CRM.

What is Michael Barker's email address?

Michael Barker's email address is mb****@****hoo.com

What is Michael Barker's direct phone number?

Michael Barker's direct phone number is +161879*****

What schools did Michael Barker attend?

Michael Barker attended Lindenwood University, Pekin Community High School.

What skills is Michael Barker known for?

Michael Barker has skills like Advertising, Marketing, Direct Mail, Casino, Database Marketing, Event Management, Gaming, Gaming Industry, Marketing Strategy, Media Planning, Direct Marketing, Hospitality.

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