Covina-based law firm specializing in immigration, criminal, and accident case law.• Direct marketing function; create brand strategy, design, execution & analysis for high-impact campaigns to revolutionize digital presence, drive aggressive growth & increase prospective client list• Develop new brand voice guidelines and refresh value proposition to guide all marketing efforts• Manage Photographers, Videographers & Graphic Designers to create marketing collateral for digital campaigns• Curate & lead campaign offering Free Fingerprinting focused on cost-effective digital marketing for immigration services• Overseeing website redesign focused on improving UX/UI; enhanced UX with online bookings, testimonials, visual ads, fresh copy, A/B testing and targeted Analytics using GA4 & Looker Studio

Gene's Grinders is my family-owned deli serving the freshest grinders in Monrovia with fresh bread and highest quality deli meats for over 40 years.Transitioned from Operations to focus concurrently on Digital Marketing alongside my full-time venture, Meals of Steel. Manage full lifecycle marketing efforts including brand strategy, digital marketing campaigns, Facebook/Instagram ads, content management, site development, A/B testing, data analytics & KPI tracking to modernize e-commerce platform offerings. Lead team of Creatives to develop engaging marketing collateral; define growth goals and align marketing best practices that guide team to produce highly targeted campaigns that build brand loyalty.Key Results:• Designed & executed BOGO Facebook ad campaigns with $2K spend that yielded $4K+; email campaign earned 3K+ new subscribers, $2K in total attributed drip revenue & 46% open rate• Conducted Facebook ads A/B testing by duplicating ad sets; tracked & analyzed KPIs that realized very low CPC average of $.28, $9.75 CPA & ticket size of $24.48

Meals of Steel is a personalized meal prep service offering a wide variety of delicious meal plans to help clients meet their health and fitness goals. As Founder, I pioneered and built successful meal plan company from scratch in 2017, setting the vision, mission, and values to launch a modern meal plan delivery business leveraged by my extensive experience running paid advertising & digital marketing campaigns. I oversee all business functions including brand strategy, marketing, customer journey, paid advertising, testing, ad optimization, website development, analytics, and UX/UI, which has accelerated our brand growth & ROAS before, during, and post-pandemic in a highly competitive marketplace. Currently manage cross-functional teams of Designers, Developers, Photographers, Videographers, Cooks & Delivery drivers to execute on-site operations, integrated marketing, site development & kitchen operations, which has driven more than $350K in ARR.AREAS OF LEADERSHIP FOCUS:Marketing Strategy | Campaign Management | Analytics | Team OperationsKey Results:• Developed $72K marketing budget yielding strong sales funnel & $1.8M in revenue to-date• Designed/executed Facebook Ads reaching 1.3M accounts with 5M+ impressions• Transformed brand by running Facebook Ads with $11K spends that earned $36K+ (3.06 ROAS)• Led team to curate digital ads, fresh product visuals, landing pages & persuasive copy yielding 620+ new customers & $500K in new sales within 24 months

Managed paid media campaigns for growing startup; specialized in designing, running, and optimizing Facebook ads for local businesses in the for MTGDeals, Dex Protection, It'sOn Ronin Sushi, and MereReliefRan 10 ad accounts simultaneously with an average advertising spend of 20k/month per account.