With 30 years of advertising experience, Mike has worked in a wide variety of roles in the industry, including account management, strategy and media. Over the years, he has worked on clients as diverse as Electronic Arts, Microsoft, Wells Fargo, Schwab, Sony, Chrysler, Sprint and countless others. Mike’s breadth of experience gives him unparalleled insights into developing advertising that provides a real competitive advantage to his clients. As Managing Director at Heat, Mike has partnered with clients like EA, Dolby, the NFL Network, Kendall-Jackson and Bank of the West to build effective advertising that also wins awards. Mike came to Heat after leading North American strategy, research and analytics for the global media company Universal McCann. He also spent time as SVP Planning at Publicis & Hal Riney. Originally hailing from the East Coast, Mike has a B.A. in English and Psychology from Amherst College.