In this role, Mr. Barton is responsible for leading the worldwide Apparel strategy, and executing and delivering on the business objectives for the division. He is accountable for the division’s core business functions, including commercial, operations, innovation, finance, human resources, legal, and information technology. Additionally, Mr. Barton serves as the lead for the company’s North America DE&I initiative, partnering with leaders across divisions to achieve Avery Dennison’s North America DE&I goals. He also serves as a Trustee for the Avery Dennison Foundation and serves on the internal audit committee.

In this role, Michael is responsible for driving global growth, in addition to integrating activities focused on innovation, product development, sales, and customer service. Known for leading through trust, accountability, and commitment to the business, Michael also leads sustainable partnerships with apparel brand owners, retailers, and their factory partners. To ensure a simplified and integrated approach to serve all of our customers, he works across three global regions, leading strategy and execution for RBIS’ commercial business worldwide. Michael also represents RBIS on the board of the American Apparel Producers Network (AAPN) where he is helping the industry build a amore compelling and collaborative supply chain to support the U.S. Retail Market. Prior to his current position, Michael was vice president of Commercial, Global Performance, where he led a cross functional team to drive the rapidly growing Performance and Outdoor Segment. In this capacity, he built and drove the execution of the Performance Segment strategy, enhancing RBIS’ position with leading athletic brands and retailers, resulting in 40 percent growth over a two year period.Michael joined Avery Dennison as a Factory Sales account executive in 1995, and quickly propelled his career through a variety of leadership roles, including customer relationship manager, regional director and vice president of Sales, then moving on to become vice president of Commercial for the Americas in 2010. In this position, he led the commercial strategy and execution for North America across sales, product development and market development. Prior to Avery Dennison, Michael was an account executive at major regional paper supplier, Bay West Paper Company in Houston, Texas. There, he managed a $4 million distribution channel, including five major businesses selling in the B2B environment.

Responsible for driving the global commercial strategy for RBIS across Retailers, Brands, and their Factory partners. Additionally, responsible for New Business Development and creating new revenue streams both within our current product/service portfolio, but also for new partnerships and products that could drive value for our customers

Responsible for driving the innovation, product development, and commercial execution for solutions that help global brands and retailers in the performance market elevate their brand and execution.