As the General Manager - New Zealand for Sanitarium, I lead our team of 230 people to supply nutritious breakfast and plant-based foods to communities and households throughout New Zealand. My expertise in the FMCG sector has been honed over +20 years, partnering with retailers, third-party providers, suppliers and other distributors, to create a future-focused strategy that has enabled the Sanitarium business to thrive. With leadership roles across multiple facets of the business, I have overseen customer supply chain management, managed national accounts for Woolworths and independent channels, and implemented innovative marketing and brand strategy to promote and substantially grow the organisation in the market. I have additional supply chain experience in the FMCG sector in the United Kingdom with global company GlaxoSmithKline.My qualifications include Executive Management and Development and a Bachelor of Commerce, majoring in Management and Finance. Strategic Development | Operational Excellence | People Leadership | Supply Chain Planning | Logistics | Distribution | Customer Supply Chain | Storage and Transport Management | Supplier Management | FMCG | National Account Management | Health and Safety | Risk Management | Demand Forecasting
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General Manager - New ZealandSanitarium Jul 2023 - PresentBerkeley Vale, Nsw, AuAs General Manager of the New Zealand business I am proud to be leading our team of over 230 staff at Sanitarium, providing healthy, nutritious and affordable food choices to help people lead better and happier lives and to create stronger communities. At Sanitarium, we are passionate about health, safety and wellbeing, dedicated to delivering an exceptional service to our customers, retailers and trade partners, and we are always looking for ways to do things more efficiently, optimising resources and reducing waste.I am proud of the organisation’s commitment to give to communities in need, partnering with charities and initiatives including the Breakfast Club Programme, Weet-Bix Triathlon and NZ Food Network, to deliver health, hope and happiness to every person. I take the responsibility of feeding a nation seriously, ensuring that our own people are protected and supported, and promoting good quality, nutritious food to communities across New Zealand. -
Head Of Logistics AnzSanitarium 2017 - Jun 2023Berkeley Vale, Nsw, AuAs Head of Logistics for Australia and New Zealand, I led the logistics and distribution functions, aligning these with strategic plans for the supply chain, optimising resources and driving performance in the team in order to respond to a rapidly growing market facing numerous challenges. I oversaw everything from supply chain planning, warehousing and distribution, through to material scheduling and customer services. I was able to continually develop operational functions, increasing service visibility for customers, including Coles and Woolworths, to deliver sustainable returns and embed long-term partnerships. Leading and motivating a team of six direct reports, with a wider team of +100, I created a culture that is engaged, inspired and committed to what we do every day. I have led transformation projects including the acquisition of a $55M warehouse centre, integrating the site into the network to double warehouse space, improve supply chain performance and support the massive and ongoing growth of the business. Other CAPEX and OPEX projects I have led include securing buy-in for the implementation of new software, introducing several logistics network solutions, and leveraging partnerships with third-party partners to improve our transport and warehouse capability. -
Customer Supply Chain ManagerSanitarium 2015 - 2017Berkeley Vale, Nsw, AuMoving to the Customer Supply Chain Manager role, I engaged with retailers across Australia to understand their needs, challenges and capability, and develop solutions that were mutually beneficial and delivered value. I coached and mentored a team of six customer service representatives, creating a team that embraced a client-centric focus and always delivered exceptional service. This has a direct impact on our performance in the industry, consistently achieving in annual industry surveys as one of the top Five suppliers in the country. -
National Account Manager – Independents/WoolworthsSanitarium 2012 - 2015Berkeley Vale, Nsw, AuWorking closely with the organisation’s largest client, Woolworths, in addition to a portfolio of independent retailers. I was able to build and nurture partnerships, providing outstanding account management and developing deep understanding of retailer needs. -
Marketing Brand Manager - Weet-BixSanitarium 2010 - 2012Berkeley Vale, Nsw, AuAs Marketing Brand Manager for Weet-Bix, I led and delivered innovative communication and brand strategies to drive revenue and engage with communities. This included supporting continued growth in the Weet-Bix triathlon series, promoting positive brand recognition and connection. -
Supply Chain Planning ManagerSanitarium 2008 - 2010Berkeley Vale, Nsw, Au -
Senior Demand PlannerGsk 2007 - 2008Brentford, Middlesex, Gb -
Supply Chain Planning ManagerSanitarium 2006 - 2007Berkeley Vale, Nsw, Au -
Supply Chain PlannerSanitarium 2004 - 2005Berkeley Vale, Nsw, Au -
Supply Chain AssistantSanitarium 2003 - 2004Berkeley Vale, Nsw, Au
Michael Barton Education Details
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UnswCertificate In Executive Management And Development -
Lincoln University (Nz)Management And Finance -
InseadLeading Organisations In Disruptive Times
Frequently Asked Questions about Michael Barton
What company does Michael Barton work for?
Michael Barton works for Sanitarium
What is Michael Barton's role at the current company?
Michael Barton's current role is General Manager - Sanitarium New Zealand.
What schools did Michael Barton attend?
Michael Barton attended Unsw, Lincoln University (Nz), Insead.
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