Michael Basler Email & Phone Number

Mongolia

Greater Minneapolis-St. Paul Area

12/13 – 12/14: Marketing & Design Manager – Minneapolis Event Centers, Minneapolis, MN - Advised corporate and social clients on event design / décor- Created & installed original design plans for events- Created corporate identity marketing collateral- Represented the corporation at consumer and corporate trade shows- Consulted on menu development and created graphic layouts of menus

: Design Manager - Midway Party Rental; Minneapolis, MN - Responsible for managing design business for large event rental company- Supervise, schedule & train staff- Outside sales - Marketing- Design of showroom, trade and consumer shows, advertising and website- Buying & inventory control

4/04 – 1/10: Event Designer - Richfield Flowers & Events; Richfield, MN- Responsible for advertising and marketing efforts- Leading event installation teams- Design and construction of custom props and backdrops- Buying and distribution of new product- Floral design production management- Outside sales

• Established Public Relations department. Developed all policies and procedures.• Managed corporate image and identity through two name changes.• Produced corporate identity videos, implemented news clip file management, and coordinated company’s presence and product placement at trade shows and conventions.• Increased promotion of book titles and company in general on television. Personally appeared on nationally-televised programs to promote book content.• Directed company’s migration from direct-market format to retail and custom publishing format.• Managed custom publishing with large magazines such as Good Housekeeping and Outdoor Life.• Worked with manufacturing companies to create new book lines.• Represented company at trade shows and promoted book lines to distributors.• Created original content for over 36 titles in home improvement and decorating book lines, including first-ever all water-based faux painting book.