Michael Basoah Email and Phone Number
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Passionate and results-driven Go-To-Market executive and strategic advisor with 20+ years of technology and business experience at start-up, SMB, and global 50 companies. Skilled at aligning marketing and sales functions to scale and drive revenue growth, building high performance teams and driving brand visibility. Extensive experience in strategic planning, pipeline generation, Account Based Marketing (ABM), revenue marketing, field marketing, digital marketing, operations and supporting systems, processes and best practices. In-depth experience optimizing product marketing and corporate marketing functions to scale and support high growth go-to-market strategies. I have worked for ForgeRock, Zscaler, SnapLogic, Success Factors, SAP, Oracle, Ingres and more. My experience spans multiple industries, including Cyber Security, Application and Data Integration, Human Capital Management, Database, ERP and more. I also have international experience across North America, EMEA and Latin America.
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Vp Global Demand GenerationTransmit SecuritySan Francisco, Ca, Us
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Vice President - Americas MarketingForgerock Oct 2019 - Feb 2024San Francisco, Ca, UsI led the Americas marketing team, overseeing and driving all strategies and initiatives supporting the business and exceeding financial targets. Key member for the global GTM team. ForgeRock successfully went IPO in 2021 and was acquired by Thoma Bravo for $2.3B in 2023. -
Advisor & InvestorWoobot.Io Jun 2018 - Dec 2022Chicago, Il, UsDrove marketing, go-to-market strategy and revenue generation initiatives across multiple companies, including Woobot and ForgeRock. -
Vp Global Demand GenerationSentinelone Dec 2017 - Jun 2018Mountain View, California, UsRe-architected the marketing operations function to support high growth demand generation activities. This included upgrading the pipeline funnel management process, lead life cycle, prospect follow-up process, prospect database management and more. Developed the marketing strategy and executed early digital and ABM campaigns to support pipeline targets. -
Head Of Global Demand Generation, Digital Marketing, Field Marketing, Marketing OperationsSnaplogic Dec 2016 - Dec 2017San Mateo, Ca, UsDeveloped the marketing strategy and built a revenue marketing function that increased MQL and pipeline generation by 100% plus. Key focused areas included digital marketing, field marketing, social media, corporate marketing, integrated campaigns, marketing operations, closed-loop lead follow management, as well as optimization of sales and marketing alignment. I also recruited a high performing team. -
Senior Director Global Demand Generation, Executive Events & Marketing Operations (Ipo March 2018).Zscaler Inc., Apr 2013 - Dec 2016San Jose, California, UsResponsible for driving pipeline generation to support the business. Built the global demand generation function, supporting a 300% plus growth in the business, a 300% plus increase in pipeline generation and a 450% growth in MQL production. I also recruited and managed high performing team. -
Independent Marketing ConsultantSuccessfactors, Sap, Bdna, Hightail, Traackr Mar 2008 - Mar 2013South San Francisco, California, UsMarketing consultant provided a range of marketing services supporting early and mid stage organizations, as well as large enterprises. A key focus included closed-loop lead generation, sales pipeline development, sales and marketing engagement, product marketing, field marketing and digital marketing. Clients included SuccessFactors, SAP, Hightail, BDNA Corporation and others. -
Vp Corporate & Field MarketingIngres May 2006 - Dec 2007Round Rock, Texas, UsRecruited to this Open Source database company to build and lead all corporate and field marketing initiatives. -
Senior Director - Corporate And Field MarketingSaba Apr 2005 - May 2006Dublin, California, UsHuman Capital Management software organization where I was tasked with driving integrated demand generation, field marketing initiatives and corporate marketing globally. Drove the marketing revenue contribution to 40%, increased the contribution to North American pipeline generation by 50%, as well as improving lead quality by 60%. -
Senior ManagerBlazent Apr 2004 - Apr 2005Livonia, Mi, Us -
Director - Global Database Marketing ProgramsOracle Feb 2001 - Oct 2003Austin, Texas, Us -
Senior Group Marketing Manager, Redwood ShoresOracle Jan 2001 - Mar 2001Austin, Texas, Us
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Marketing Programs Manager - Emea Marketing, UkOracle 1999 - 2001Austin, Texas, Us
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Marketing Campaign Manager - Oracle Direct Dublin, IrelandOracle 1998 - 1999Austin, Texas, Us
Michael Basoah Skills
Michael Basoah Education Details
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Cim | The Chartered Institute Of MarketingMarketing Diploma ( Post Degree Qualification) -
University Of WolverhamptonBusiness Studies - Specializing In Marketing & Statistics
Frequently Asked Questions about Michael Basoah
What company does Michael Basoah work for?
Michael Basoah works for Transmit Security
What is Michael Basoah's role at the current company?
Michael Basoah's current role is VP Global Demand Generation.
What is Michael Basoah's email address?
Michael Basoah's email address is mb****@****aol.com
What schools did Michael Basoah attend?
Michael Basoah attended Cim | The Chartered Institute Of Marketing, University Of Wolverhampton.
What skills is Michael Basoah known for?
Michael Basoah has skills like Demand Generation, Integration, Lead Generation, Sales Enablement, Saas, Enterprise Software, Marketing Strategy, Business Development, Marketing Automation, Sales Operations, Product Marketing, Competitive Analysis.
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