Company Owner
Current
Dec 2020 - Present
AeroLeads people directory · profile
Michael Bates Email & Phone Number
Director, The Blue Barn Ltd. Non Executive Director Hedges Direct. Non Executive Director valuelights.co.uk. Trustee, Harewood House Trust.
at
The Blue Barn Ltd
1 work email found
@co-operative.coop
1 phone found area 192
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, The Blue Barn Ltd. Non Executive Director Hedges Direct. Non Executive Director valuelights.co.uk. Trustee, Harewood House Trust.
Location
Greater Leeds Area, United Kingdom, United Kingdom
Company size
Who is Michael Bates? Overview
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Quick answer
Michael Bates is listed as Director, The Blue Barn Ltd. Non Executive Director Hedges Direct. Non Executive Director valuelights.co.uk. Trustee, Harewood House Trust. at The Blue Barn Ltd, a company with 6 employees, based in Greater Leeds Area, United Kingdom, United Kingdom. AeroLeads shows a work email signal at co-operative.coop, phone signal with area code 192, and a matched LinkedIn profile for Michael Bates.
Michael Bates previously worked as Company Owner at The Blue Barn Ltd and Non Executive Director at Hedges Direct Ltd.. Michael Bates holds Business Studies from University Of Northumbria At Newcastle.
Company email context
Email format at The Blue Barn Ltd
This section adds company-level context without repeating Michael Bates's masked contact details.
{first}.{last}@co-operative.coop
86% confidence
AeroLeads found 1 current-domain work email signal for Michael Bates. Compare company email patterns before reaching out.
Profile bio
About Michael Bates
Non-Executive Director of online horticulture disruptor, Hedges Direct Ltd.Non-Executive Director of online lighting retailer valuelights.co.ukNon-Executive Chairman of the Trading Board and a Trustee at Harewood House Trust Limited.Director of pet supplies and animal feed retailer and wholesaler, The Blue Barn LtdA customer-centric, board level leader delivering business transformation, building brand equity & commercial growth across entrepreneurial digital, multi-channel retail and manufacturing business enterprises. A proven leader with a track record of leveraging commercial data and customer insight, equally able to innovate as set the strategy to deliver business change and revenue and profit growth. Hungry, ambitious and committed, with inherently strong leadership skills; can engage and influence large teams as well gaining the support, trust and buy in of the Board.As Chief Brand and People Officer at online retailer, AO.com I led the business’ communication strategy across the UK and Europe, responsible for brand advertising, marketing, social media, PR, content marketing and sponsorship activity. At Co-op, as Group Marketing Director I was recruited by the CEO to lead the re-branding and repositioning of the £9.5bn Group, covering 2700 convenience stores, online electrical, 1000 Funeral Homes and Co-op Insurance and legal services businesses. I held Managing Director positions at 2 privately owned, entrepreneurial businesses: online fashion retailer Joe Browns and luxury bed and furniture maker Harrison Spinks. I spent 17 years at Morrisons in commercial buying and marketing roles, including 7 as Marketing Director, following the acquisition of Safeway. I relaunched the Morrisons store estate and brand, putting Morrisons on the map nationally, as a standard bearer for fresh food. During my time there, store numbers grew from 60 to 450 shops, turnover from £760m to £16.5bn and operating profit to just under £1 billion.I started my career as a graduate trainee at ICI Dulux and enjoyed 5 years in sales and marketing management roles.
Listed skills include Marketing Strategy, Management, Marketing, Advertising, and 16 others.
Current workplace
Michael Bates's current company
Company context helps verify the profile and gives searchers a useful next step.
The Blue Barn Ltd
14 roles · 37 years
Michael Bates work experience
A career timeline built from the work history available for this profile.
Non Executive Director
Current
Jan 2021 - Present
Non Executive Director
Current
Feb 2022 - Present
Non Executive Chairman And Trustee
CurrentChair of Harewood House Trading Board, recruited to bring commercial focus and rigour and to mentor and support leadership team.
Sep 2017 - Present
Chief Brand And People Officer, Cmo
Chief Brand and People Officer, CMO, AO.com. Exec c-suite role, developing strategy and leading the business’ brand, communications and people teams across the UK and Europe (Germany and The Netherlands). Board level responsibility for customer brand, advertising, marketing, social media, PR, content marketing and sponsorship; People leadership.
May 2017 - Mar 2019
Group Marketing Director
Joined Co-op to lead re-branding and repositioning of £9.5bn Group, covering convenience food retailing, online electrical, funeral care, insurance and legal services businesses. Led the re-branding and 3-year roll out of a new corporate identity across 2700 stores, 1000 funeral homes, and all digital and physical assetsLaunched new integrated membership.
Dec 2015 - Jun 2017
Managing Director
Joined a family-owned luxury bed, mattress and component manufacturer, working with owner to professionalise operations, grow profitably and achieve a doubling in size
2014 - 2015
~1 yr
Managing Director
A privately-owned online retailer/ mail order business, which was suffering a decline in profitability and revenue. The remit was to double profitability and prepare the company for PE or trade sale in 12-18 months.
2012 - 2014
~2 yrs
Buying Director
Accountable for £730m P&L, covering bakery, bread, cakes and chilled desserts categories with a brief to transform business performance
Jan 2011 - Jun 2012
Marketing Director
Management Board position, leading team of 85 and a budget of £95m. Put Morrisons on the map as the standard bearer for fresh food and value post the take-over of Safeway. Created award winning campaigns that transformed the fortunes of Morrisons, propelling the business into the footsie 100 and establishing us as one of the 'Big 4' grocers. Role covered.
Apr 2004 - Dec 2010
Marketing Controller
1998 - 2004
~6 yrs
Marketing Manager
1995 - 1998
~3 yrs
Brand Manager- Dulux
1992 - 1995
~3 yrs
Graduate Trainee/ Sales Manager
1989 - 1992
~3 yrs
Team & coworkers
Colleagues at The Blue Barn Ltd
Other employees you can reach at thebluebarn.co.uk. View company contacts for 6 employees →
2 education records
Michael Bates education
Business Studies
Education record
Sedbergh School
FAQ
Frequently asked questions about Michael Bates
Quick answers generated from the profile data available on this page.
What company does Michael Bates work for?
Michael Bates works for The Blue Barn Ltd.
What is Michael Bates's role at The Blue Barn Ltd?
Michael Bates is listed as Director, The Blue Barn Ltd. Non Executive Director Hedges Direct. Non Executive Director valuelights.co.uk. Trustee, Harewood House Trust. at The Blue Barn Ltd.
What is Michael Bates's email address?
AeroLeads has found 1 work email signal at @co-operative.coop for Michael Bates at The Blue Barn Ltd.
What is Michael Bates's phone number?
AeroLeads has found 1 phone signal(s) with area code 192 for Michael Bates at The Blue Barn Ltd.
Where is Michael Bates based?
Michael Bates is based in Greater Leeds Area, United Kingdom, United Kingdom while working with The Blue Barn Ltd.
What companies has Michael Bates worked for?
Michael Bates has worked for The Blue Barn Ltd, Hedges Direct Ltd., Lse Retail Group Limited, Harewood House Trust, and Ao.Com.
Who are Michael Bates's colleagues at The Blue Barn Ltd?
Michael Bates's colleagues at The Blue Barn Ltd include Robyn Hale, Amber Smith, and Louise Harrison.
How can I contact Michael Bates?
You can use AeroLeads to view verified contact signals for Michael Bates at The Blue Barn Ltd, including work email, phone, and LinkedIn data when available.
What schools did Michael Bates attend?
Michael Bates holds Business Studies from University Of Northumbria At Newcastle.
What skills is Michael Bates known for?
Michael Bates is listed with skills including Marketing Strategy, Management, Marketing, Advertising, Strategy, Brand Management, Business Strategy, and Product Development.
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