- Engage with key decision makers, such as Retail Owners, General Managers and Purchasing Managers to introduce new products and influence online and local wholesale purchases to increase brand’s shelf rate and market share in assigned territory. - Accurately collects and reports market research data and follows market trends. - Bolsters brand/product awareness by providing retail spaces with branded marketing materials.- 12 years of experience in CPG marketing.

- Promoted in under 2.5 years for consistently surpassing annual gross and metric goals.- Oversees all marketing campaigns in the Dallas/Fort Worth greater metro area for a Fortune 500 client.- Manages and develops two direct reports (Program Managers) and a team of 25+ Brand Ambassadors.- Top performing Senior Market Manager nationwide leading 20+ markets.- Proficient in data & metrics tracking and customer relationship management systems.

- Schedules and manages consumer engagement experiences within 300+ DFW metro area retail establishments, 200+ nightlife establishments and 100+ Live Nation concert events.- Acquires new accounts on a weekly basis to conduct promotional activity to further expand brand awareness resulting in increased sales.- Travels within DFW metro to continuously refine account relations and audit Brand Ambassador staff.

- Promoted within 11 months for exceptional performance and greatly exceeding client goals.- Identified and obtained notable non-profit alliance that reflects client branding to further expand a cause marketing platform which resulted in gaining brand equity at a hyper local level.- Successfully led key projects which resulted in consumer marketing via hyper relevant digital content and direct mail.- Planned and executed brand experiences with an innovative consumer drive strategy which heightened consumer attendance to a volume previously unachieved.- Cultivated passion within staff to further reach consumers via cause marketing.- Managed duties of multiple roles in a responsible and agile manner.- Self-produced many large-scale production elements for 70+ branded activations.- Traveled DFW metro weekly, to quarterly summits across the U.S. and attended 6 national sales meetings.

- Trained and developed staff to follow standard operating procedures, guidelines and restrictions under federal law.- Traveled to train onboarding peers in other markets regarding job duties and experiential activation expectations.- Spearheaded marketing campaign to increase brand market share.- Superior market performance resulting in Dallas being a flagship for all other markets across the U.S.

- Engaged and educated consumers directly and recommended products based on consumer competitive brand purchasing habits.- Consistently exceeded goals for consumer engagement activity on a weekly basis.- Trained and developed onboarding Brand Ambassadors.- Maintained accurate records and gathered relevant consumer feedback.- Engaged in weekly staff meetings to help identify market learnings, successes and issues.