Michael Bedson Email & Phone Number

Greater Accra, Ghana

Farmerline secured $12.9m Pre-Series A investment in 2022Farmerline Group have served 1000 agribusinesses, 2 million farmers, unlocking $40 million in cumulative credit for the unbanked across Africa.- Led a cross-functional team of engineers, data scientists, and designers to develop and launch an innovative buy-now-pay-later product at the B2B level, increasing retention by 25% within the firstyear.- Successfully collaborated with customer support, field agents, comms… Show more Farmerline secured $12.9m Pre-Series A investment in 2022Farmerline Group have served 1000 agribusinesses, 2 million farmers, unlocking $40 million in cumulative credit for the unbanked across Africa.- Led a cross-functional team of engineers, data scientists, and designers to develop and launch an innovative buy-now-pay-later product at the B2B level, increasing retention by 25% within the firstyear.- Successfully collaborated with customer support, field agents, comms & marketing, impact teams, finance, and legal teams to ensure seamless product rollouts and regulatory compliance across 3 Africanmarkets.- Implemented a robust data analytics framework, enhancing customer segmentation and improving targeted marketing campaigns, resulting in a 15% increase in product adoption.- Developed and maintained dashboards to monitor product performance metrics, driving continuous improvement through data insights.- Worked closely with data science teams to build an automated and real-time eligibility model, enabling personalized offers and reducing loan default rates by 20%.- Spearheaded product strategies(improving KYC, by running ML on customer transaction history, integration into a credit bureau database) that led to market penetration in Ghana resulting in a 40%market share within 2 years.- Mentored 2 engineers and 2 product designers, providing guidance on data-driven decision making and career development, leading to promotions within the team. Show less

Greater Accra, Ghana

MTech is a multinational company specialising and leading pioneer in the mobile VAS industry in Nigeria and 11 African countries working with telecom giants such as MTN, and Orange Cameroon.Growth Challenges; Customer Activation, Customer Retention, Market Saturation, User Adoption- Conducted market research and competitor analysis, providing recommendations for product improvements and initiatives for product growth- Assisted in the development of product roadmaps… Show more MTech is a multinational company specialising and leading pioneer in the mobile VAS industry in Nigeria and 11 African countries working with telecom giants such as MTN, and Orange Cameroon.Growth Challenges; Customer Activation, Customer Retention, Market Saturation, User Adoption- Conducted market research and competitor analysis, providing recommendations for product improvements and initiatives for product growth- Assisted in the development of product roadmaps, collaborating with senior management to define strategic goals- Led the development and launch of new product features, enhancing user experience and driving customer satisfaction.- Localize the product, offer multilingual support, and understand regional legal requirements.- Coordinated with development and design teams to ensure seamless execution of product features.- Conducted A/B testing and user feedback sessions, optimizing product iterations based on data-driven insights.- Coordinated with development and design teams to ensure seamless execution of product features.- Maintained and scaled acquisition from 10% to 45% by experimenting the inclusion of subtitles from local languages to english using AI and also effective market targeting and understanding idle user profiles- Increased activation rate by 25%, deploying multiple A/B tests and experiments with onboarding flow versus traditional onboarding which impacted MRR by 70%- Increased retention rate by 98% by experimenting and talking to users in achieving continuous delivery and refining our solutions- Zero cost saving on marketing and increased growth from passionate users using word of mouth and sharing referral links to activate new users thereby saving $100k on marketing per year Show less

Abuja

Member of the engineering team providing technical solutions for radio network planning and performance for Etisalat Nigeria. Worked on implementation of a detailed radio network coverage/capacity/performance planning, and output site swap plan/site upgrade plan/new site plan based on Etisalat’s world class standards.- Implemented and monitored network planning strategies for Huawei projects, focusing on network performance and improvement- Analyzed and implemented new features… Show more Member of the engineering team providing technical solutions for radio network planning and performance for Etisalat Nigeria. Worked on implementation of a detailed radio network coverage/capacity/performance planning, and output site swap plan/site upgrade plan/new site plan based on Etisalat’s world class standards.- Implemented and monitored network planning strategies for Huawei projects, focusing on network performance and improvement- Analyzed and implemented new features to enhance network performance as a result increased coverage by 10% and reduced downtime by 4%- Deployed GSM/WCDMA services that have impacted communities improved livelihood and increased network subscriptions by 1.5% Show less

Ukraine

Performed freelance graphic designs i.e Posters, Banners, Business cards and Branding.Candidate of 500px(https://500px.com/magnifikodesign) photography competition. Participated in Wedding and Event photo shoots.Photographer for 2 Face Idibia during his Ukraine Tour.

Agile Mba, Scrum

- Fundamental level of Agile mastery - Understanding of agile principles - Concept of applying scrum

Engineer’S Degree, Telecommunication Systems And Networks

Professional Certificate, Python Specialization, Honors

1) Programming for Everybody (Getting Started with Python) 2) Python Data Structures 3) Using Python to Access Web Data 4) Using Databases.

Nanodegre, Programming For Data Science For Enterprise

Activities and Societies: SQL, PYTHON, VERSION CONTROL Project: Investigate a Relational Database The **Sakila Movie database** is a SQL.