I help multi-brand organizations extend their global distribution into complex markets, enabling top-line growth.As a Global Distribution Executive for over 15 years, I've enjoyed wearing many hats in making the impossible possible. I am keen to be tested and challenged, never afraid to "roll up my sleeves" to get things done. I have devoted my entire career to leveraging my strong strategic and execution experience and unique financial background to drive business growth and transformation. As a visionary and forward-thinking general manager, everything I do is geared toward ➟ driving optimum performance, greater efficiency, sales, and profitability.With a B.S. in International Finance and Economics, I started my career trading currencies. I continued in the industry for ten years, ultimately becoming the V.P. of a Foreign Exchange Division established in Miami, focusing on Latin and Central America. During that time, I also enjoyed lecturing undergraduate students on international investments at the University of Miami. The industry fed many of my talents, including my analytical, mathematical, and entrepreneurial spirit. I transitioned my career in 2009 into mass consumer products distribution with Sinax in Mexico, focusing on the brand integration of CoverGirl. That led to a four-year overall brand development strategy that increased the distribution from 15 to 35 brands and over 25,500 Sku's. With partners such as P&G, Kellogg's, Carma Laboratories, Ricola S.A., and Hormel Foods. Today, I continue with a dual role that includes business growth and brand development for the office in Mexico City while remaining as the CEO in Miami, with full P&L ownership overseeing and managing overall operations. Growing the OGX brand and becoming a master distributor during the J&J acquisition has been one of our most significant accomplishments to date at Sinax Exports.As a leader, I am self-aware and authentic. I've developed a unique way to connect with employees, customers, and stakeholders by simply asking great questions. I set high expectations and work off individuals' unique strengths to develop high-performing teams. I enjoy building teams, fostering camaraderie, and supportive environments that surpass company goals and meet KPI's. Looking forward, I embrace challenges and opportunities to continue growing while enjoying family. Open to connecting. ☎ 305-318-2598 ✉ mbehar@bellsouth.net
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Chief Of StaffPaymenthelpMiami Beach, Fl, Us -
Chief Executive OfficerSinax Exports Inc Apr 2013 - Jul 2023Miami, Florida, United StatesLead this start-up distributor by building brands and growing sales in the Caribbean, Central, and South America. Developed a long-term growth strategy, set clear goals, and built a team which report directly by training them on the business priorities for each role. Provide high-level support for daily operations maintaining an agile and responsible organization with consistent revenue growth by tracking business metrics and improving real-time data decisions by monitoring forecasts, improving budgets, and adjusting operational strategies.● Gained brand recognition and increased sales partnering with sub-distributors and retailers in each market offering business strategy, logistics advice, training, and sales and marketing support.● Oversaw strategic planning and implementation of new market expansion while adapting to changing market conditions.● Executed innovative marketing strategies that improved customer engagement, production, and market penetration resulting in exponential growth.● Achieved 2.5 X sale growth within five years employing aggressive new market strategies. ● Grew the OGX brand from Guatemala and Costa Rica becoming a master distributor for all Central America, South America, and the Caribbean within six years including during the Johnson & Johnson acquisition.
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Brand & Business Development ConsultantSinax Corp S.A. De C.V. Apr 2009 - Jul 2023Mexico City, MexicoIntegrated the CoverGirl global brand as a consultant, ultimately becoming the right hand of the owner and CEO leading the overall brand development for this full-service market-leading distributor specializing in mass consumer products. Forecasted sales and product profitability to determine the best strategies to increase revenues across new and existing channels. Continue to act as business growth and brand development consultant while overseeing the forecasting and financials. ● Recognized as one of the largest distributors in Mexico, penetrating the major retailers within the market (from convenient stores to top global retailers).● Created multiple brand partnership relationships with manufacturers and suppliers such as P&G and Coty resulting in the company's portfolio growth of 8% within one year.● Employed strategic marketing programs that increased brand recognition and increased YoY sales.● Implemented warehouse and inventory procedures, technology, security control, and SOP's, resulting in savings and increased efficiency.● Increased the distribution from 15 to 35 brands and over 25,500 Sku's with partners such as P&G, Kellogg’s, Carma Laboratories, Ricola S.A, Hormel Foods, among others.
Michael Behar Education Details
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Dual Majors, International Finance And Economics
Frequently Asked Questions about Michael Behar
What company does Michael Behar work for?
Michael Behar works for Paymenthelp
What is Michael Behar's role at the current company?
Michael Behar's current role is Chief of Staff.
What schools did Michael Behar attend?
Michael Behar attended Babson College.
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Michael Behar
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