The PLA is an European non-profit organization, engaged in informing governments & public administrations, the media and consumers about the considerable environmental impact of cat litter across Europe.

CAN YOU SAY WHAT YOUR BRAND STANDS FOR? CAN YOU SAY IT IN ONE WORD? Only brands that stand for ONE thing, really stand for something.BMW owns “driving pleasure”, Milka stands for “tenderness”. What does your brand own in its market?Belly Button gives brands a truly single-minded focus – the one and only thing a brand will own and act upon to grow in scope and reach.We specialize in one-word brand positioning to define a brand essence that becomes the driving force behind your marketing and communication efforts and prescribe tangible action and new momentum to your entire organization.Our approach to branding & brand communication blends over 30 years of experience with a solid dose of creative thinking, nurtured by many of the world’s leading brands in foods, personal care, luxury, durable goods, toys and services, for which we have worked in the past.France, Germany, Spain and USA are our core markets of expertise.WHAT WE DO:BRAND STRATEGY*- Brand Equity Analysis and Valuation- Brand Positionings/Brand Essence Definitions- Brand Story Development- Brand Portfolio Strategy & Management- CSR Strategy & Brand Purpose Definition- Consumer & Brand Research Management * Product & Services, Corporate, Employer Brand BRAND CREATION- Naming- Brand Identity - Brand Signature- Brand Guidelines & Brand BooksCOMMUNICATION STRATEGY/ MARKETING STRATEGY- Communication Strategy and Planning- Agency Selection- Agency Relationship Management- Market Potential Analysis and Valuation- Marketing Planning & Sales Analysis- Brand Behavior Development- Brand Training

Associate professor Global Communications. Teaching Advertising, Strategic Brand Development, Marketing and Competivite Strategy

Strategic management of the global Lancôme, L'Oréal Professional and Kérastase brands. Centrally run brand strategy and communications, including brand positioning, creative development and production for above brands of the L'Oréal Luxury Division

Regional Managing Director Colgate-Palmolive Europe (Oral Care, Personal Care, Household Care), Danone Top Health Brands (Actimel, Activia, Danacol) and drinks (Danao, Dan-Up)

Global management of centralized accounts: TAG Heuer Sports Watches, McCain Foods, ITT Sheraton, Pernod Ricard

Management of centralized international accounts: Volvo Europe, Woolmark, Volvic Mineral Water

Management of international agency clients:New York - Avon, Unilever, British American TobaccoSao Paulo - Mercedes-Benz Latam, Catepillar, Siemens, Ciba GeigyFrankfurt - Amercian Express Europe, Dalgety Foods (Purina)