Michael Benjamin. a longtime officer at TEMPTU and a seasoned entrepreneur, took control of the storied cosmetic house in 2005 and streamlined the company’s brand assets and divisions. Having created and launched the TEMPTU PRO division in 1996, Michael not only expanded the company’s existing professional makeup offerings, but had the foresight to shepherd Temptu into the professional airbrush makeup market, marking Temptu as a pioneer in the beauty industry.With a rare combination of technological prescience, business acumen, and pro makeup understanding, Michael had a vision of the possibilities of airbrush makeup and the impact it could have on the world of consumer beauty. Knowing that airbrush makeup was going to be a leading growth sector in the professional and consumer cosmetics market, Michael sought out the leading technology companies, engineers and chemists with whom to collaborate in creating advanced makeup technologies that the consumer could use with ease. The TEMPTU AIRbrush Makeup System and AIRpod line, launched in the fall of 2009, was the culmination of five years of conceptualization, experimentation, and execution.In 2015, Michael will drive technology one step further by introducing the first-ever cordless, handheld airbrush makeup device, the TEMPTU Air. With six patents granted, no other airbrush system on the market offers the portability and convenience while delivering the flawless, weightless coverage that has made TEMPTU a favorite of over 50,000 professional makeup artists.By focusing the company’s aggressive expansion in technology, Benjamin has brought about unprecedented growth at a company that began as a small, family-owned professional makeup house. Over the past 10 years, under the leadership of Michael, TEMPTU has executed an extensive rebranding campaign, opened new corporate headquarters in New York and Los Angeles, dramatically increased personnel support, and continues to experience double-digit growth annually.