Michael Bennett

Michael Bennett Email and Phone Number

Founder and publisher of Audience Marketing Matters @ The Media, Audience & Content Marketing Association - MACMA
Michael Bennett's Location
New York City Metropolitan Area, United States, United States
Michael Bennett's Contact Details

Michael Bennett personal email

n/a
About Michael Bennett

Goal-driven marketing executive with a proven track record working in large and small media companies using data driven strategies to develop and maintain targeted audiences and maximize ROI. Highly experienced in all aspects of audience development including customer acquisition, retention and engagement. Effective at leading both marketing and operational teams, organizing and creating efficient processes and workflows, and a thorough knowledge of email marketing, database creation, maintenance and hygiene.

Michael Bennett's Current Company Details
The Media, Audience & Content Marketing Association - MACMA

The Media, Audience & Content Marketing Association - Macma

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Founder and publisher of Audience Marketing Matters
Michael Bennett Work Experience Details
  • The Media, Audience & Content Marketing Association - Macma
    Board Member
    The Media, Audience & Content Marketing Association - Macma Jan 2023 - Present
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  • Thomson Reuters
    Director Of Audience Development- Reuters.Com
    Thomson Reuters Jul 2021 - Jul 2024
    Toronto, On, Ca
    • In charge of the company’s Audience Development department, including responsibility for all acquisition and retention for reuters.com registrations and newsletter recipients.• Achieved a 300% increase in monthly site registration through changes to organic and paid media strategies.• Responsible for the creation and implementation of reuters.com audience growth and SEO strategy.• Part of the team charged with driving listeners to the Reuters World News podcast portfolio via earned, owned and paid channels. The podcast has seen MoM growth since its launch.• Increased data collection of zero- and first-party data by 4x through the implementation of changes to the registration journey. Oversee the execution and fulfillment (including pre-and post-sale) of all advertiser-sponsored campaigns to ensure that client goals are met.• Manage TR relationship with various media agencies to create paid media plans to drive newsletter and registration acquisition.
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  • Cyberrisk Alliance
    V.P. Audience & Data
    Cyberrisk Alliance 2019 - 2020
    New York, New York, Us
    • Led the company’s Audience and Data operations including centralizing the company’s database into one CDP and establishing onboarding and engagement plans to maximize deep audience engagement. • Led all virtual event marketing including over 10 webinars and 3 multi-day eSummits each month.• Managed paid attendee marketing for company’s flagship 3-day virtual conference and tradeshow, result-ing in the largest virtual event ever hosted by CRA with over 3,000 registrants.• Created engagement strategies to maximize ‘live day’ attendance at the company’s flagship virtual conference. These strategies led to a 50% live day attendance rate, well above the industry average.• Responsible for all content syndication and lead generation marketing and working with Sales to ensure all client goals were achieved at or below budget.
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  • Vertmarkets
    V.P. Audience Development/Marketing
    Vertmarkets Jan 2015 - May 2019
    Erie, Pa, Us
    • A media company centered around the life sciences and pharmaceutical industries.• Managed company’s Audience Development department with the primary goal of driving acquisition and engagement. • Increased revenue by 25% for webinar and research e-commerce business units by refining conversion funnel and content marketing programs.• Grew newsletter customer base by 30% by seeking out the best source of names and creating customized onboarding series based on individual target personas.• Increased reader engagement with content by 40% using segmentation and marketing automation.• Operational responsibility over the company’s data and email platforms including responsibility for deliverability and adherence to all email best practices and regulations (i.e. GDPR and CAN-SPAM).• Member of the company’s steering committee—responsible for overseeing and approving company-wide strategies and growth initiatives.
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  • Advantage Business Media
    Director, Audience Development
    Advantage Business Media Oct 2013 - Jan 2015
    Rockaway, Nj, Us
    • Developed and led the Audience Development department charged with supporting all of Advantage's 25 brands including online newsletters and print products.• Tasked with improving the company's digital engagement and digital footprint.• Increased e-newsletter engagement rates an average of 35%.• Headed team to create a cohesive database platform and marketing automation solution.• Worked with editorial directors to test content for increased engagement metrics.
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  • Independent Marketing Consultant
    Consultant
    Independent Marketing Consultant Oct 2011 - Oct 2013
    Marketing consultant working in the areas of brand development and marketing strategies. Areas of expertise include:• Audience & Database development• Customer Acquisition and Retention• Demand Generation/Lead Nurturing/Customer Journeys
  • Alm
    V.P. Audience Development
    Alm Sep 1999 - Oct 2011
    New York, Us
    • Oversaw development and operational management of ALM's Audience Development team• Responsible for over $25 million in revenue across the company’s regional and national publications.• Grew subscriptions by 20% using tactics such as tiered registration, predictive analytics and lifecycle marketing campaigns. • Established and managed regional site license sales force---responsible for a 40% increase in revenue.• Created the company’s first centralized marketing database with over one million customers and prospects.• Developed and implemented online registration process to ensure maximum exposure for electronic products and to meet content registration goals, increased page views by 28% while boosting registrants 70+%.
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Michael Bennett Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Economics

Frequently Asked Questions about Michael Bennett

What company does Michael Bennett work for?

Michael Bennett works for The Media, Audience & Content Marketing Association - Macma

What is Michael Bennett's role at the current company?

Michael Bennett's current role is Founder and publisher of Audience Marketing Matters.

What is Michael Bennett's email address?

Michael Bennett's email address is mi****@****der.com

What is Michael Bennett's direct phone number?

Michael Bennett's direct phone number is +197392*****

What schools did Michael Bennett attend?

Michael Bennett attended University Of Notre Dame.

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