Michael Bennett Email & Phone Number

Toronto, ON, CA

• In charge of the company’s Audience Development department, including responsibility for all acquisition and retention for reuters.com registrations and newsletter recipients.
• Achieved a 300% increase in monthly site registration through changes to organic and paid media strategies.
• Responsible for the creation and implementation of reuters.com audience growth and SEO strategy.
• Part of the team charged with driving listeners to the Reuters World News podcast portfolio via earned, owned and paid channels. The podcast has seen MoM growth since its launch.
• Increased data collection of zero- and first-party data by 4x through the implementation of changes to the registration journey. Oversee the execution and fulfillment (including pre-and post-sale) of all.
• Manage TR relationship with various media agencies to create paid media plans to drive newsletter and registration acquisition.

New York, New York, US

• Led the company’s Audience and Data operations including centralizing the company’s database into one CDP and establishing onboarding and engagement plans to maximize deep audience engagement.
• Led all virtual event marketing including over 10 webinars and 3 multi-day eSummits each month.
• Managed paid attendee marketing for company’s flagship 3-day virtual conference and tradeshow, result-ing in the largest virtual event ever hosted by CRA with over 3,000 registrants.
• Created engagement strategies to maximize ‘live day’ attendance at the company’s flagship virtual conference. These strategies led to a 50% live day attendance rate, well above the industry average.
• Responsible for all content syndication and lead generation marketing and working with Sales to ensure all client goals were achieved at or below budget.

Erie, PA, US

• A media company centered around the life sciences and pharmaceutical industries.
• Managed company’s Audience Development department with the primary goal of driving acquisition and engagement.
• Increased revenue by 25% for webinar and research e-commerce business units by refining conversion funnel and content marketing programs.
• Grew newsletter customer base by 30% by seeking out the best source of names and creating customized onboarding series based on individual target personas.
• Increased reader engagement with content by 40% using segmentation and marketing automation.
• Operational responsibility over the company’s data and email platforms including responsibility for deliverability and adherence to all email best practices and regulations (i.e. GDPR and CAN-SPAM).

Rockaway, NJ, US

• Developed and led the Audience Development department charged with supporting all of Advantage's 25 brands including online newsletters and print products.
• Tasked with improving the company's digital engagement and digital footprint.
• Increased e-newsletter engagement rates an average of 35%.
• Headed team to create a cohesive database platform and marketing automation solution.
• Worked with editorial directors to test content for increased engagement metrics.

• Marketing consultant working in the areas of brand development and marketing strategies. Areas of expertise include:
• Audience & Database development
• Customer Acquisition and Retention
• Demand Generation/Lead Nurturing/Customer Journeys

New York, US

• Oversaw development and operational management of ALM's Audience Development team
• Responsible for over $25 million in revenue across the company’s regional and national publications.
• Grew subscriptions by 20% using tactics such as tiered registration, predictive analytics and lifecycle marketing campaigns.
• Established and managed regional site license sales force---responsible for a 40% increase in revenue.
• Created the company’s first centralized marketing database with over one million customers and prospects.
• Developed and implemented online registration process to ensure maximum exposure for electronic products and to meet content registration goals, increased page views by 28% while boosting registrants 70+%.