I am an extensively experienced sales, business development and marketing professional who specializes in helping early-stage adtech/martech companies establish a firm and fast foothold in the sell-side market. I deliver results via a road-tested and proven three-tiered approach I call the 3Cs: CONNECTIONS = I leverage a vast network of decision-makers at major publishers and media companies to generate favorable awareness of a company's products, services and leadership. I have equally strong connections at many of the major technology vendors which enables me to fast-track strategic partnership and corporate development initiatives. And, I know the reporters at the key trade publications, and the organizers of the relevant industry conferences, so I can secure positive media coverage and privileged placements at corporate and editorial events.COMMUNICATIONS = I utilize my exceptionally strong verbal and written skills, and my formal training as a CMO to create, clarify and articulate a company's key messages, unique capabilities, competitive advantages and value propositions. I then turn those messages into easily digestible and compelling content and collateral - customized for the particular nuances of the sell-side market.CREDIBILITY = I am a trusted veteran of the market who is able to "skip the line" and catapult a company’s products and services directly to the top of the consideration set. No waiting months for callbacks or replies that never come - and no getting ghosted. I can ensure your pitch will be heard, evaluated and seriously considered by key stakeholders at media organizations, and that the feedback they provide will be immediate, candid and actionable. This cohesive and synchronized strategy guarantees results, and greatly reduces the time, effort and cost it typically takes companies to gain traction in the publisher market.