As Communications Manager I worked to grow the visibility of both the Mavic and adidas Cycling brands, including relaunching adidas Cycling into the market as a key player all while ensuring Mavic's trademark visibility in the Cycling industry remained paramount.With the relaunch of adidas Cycling into the International market, my previous dedication and hard work for the company was recognized and I was appointed the adidas Expert for North America. As the US adidas Expert I was the focal point in the US for employees, sales reps. and media responsible for collecting, understanding and diseminating all things adidas Cycling, including all technical aspects of each piece of apparel (materials used, manufacturing processes used, features, pricing and use).