• Leading growth strategies focused on customer acquisition, retention and cross-sell• Implementing processes to streamline ad creation and frameworks to analyze / optimize• Built CRO testing process on landing pages across all product line• Collaborate with product team to identify areas for optimization throughout funnel• Outline measurement strategy to refine attribution model as new channels are onboarded• Define and grow growth team focused on digital acquisition across online and offline channels

• Led pitches for media work supporting with data analysis, strategy and staff allocation• Led media activation across multiple digital media channels (PPC, social, display, SEO)• Onboarded and trained junior members joining the team• Media lead across multiple accounts and main point of contact for the client • Built and activated media plan across multiple accounts• Oversaw media trafficking across multiple accounts ensuring accuracy and efficiency• Defined media optimization process based on defined measurement roadmap• Presented client facing performance reports highlighting insights and bottom line impact

• Led media activation across multiple digital media channels (PPC, social, display, SEO)• Onboarded and trained junior members joining the team• Media support across multiple accounts and main point of contact for the client • Built and activated media plan across multiple accounts• Oversaw media trafficking across multiple accounts ensuring accuracy and efficiency• Defined media optimization process based on defined measurement roadmap• Presented client facing performance reports highlighting insights and bottom line impact

• Media trafficking support across multiple accounts • Managed budget tracking documents across multiple accounts• Delivered performance media reports based on defined measurement roadmap• Executed SEO audits and delivered recommendations based on keyword research

• Built overall strategy detailing the 18-month action plan • Built a five-year financial model including balance sheet, cash flow and income statement• Developed B2B strategy by mining current customer list to determine prospects • Researched industry, competition & consumer trends

• Built sales tools to streamline the sell-in process resulting in 72% growth in annual orders• Implemented email campaign to stimulate in-season sales and stale accounts• Integrated key tracking systems to minimize shipping errors • Liaison with VP of Marketing and Finance to help inform the marketing plan and forecast

• Developed strategy to increase merchant acquisition by building a merchant value portal • Created automated excel tool to calculate and analyze key savings stories for clients• Produced post campaign savings reports illustrating 3:1 ROI achievement with program • Fearless Award Recipient: Demonstrated the drive and willingness to take on new challenges and provide a solution.

• Assisted 2013 SMART electric e-blast and online campaigns to generate potential leads• Compiled a procurement tracking report to make accrual process more efficient• Assembled post-campaign reports for PPC and display campaigns

• Assisted on RFPs conducting competitor research • Wrote copy for client websites including Duncan Hines and Mercedes-Benz• Assembled post-campaign PPC reports