Michael Beshar Email & Phone Number

Florida, United States

Florida, United States

Miami, Florida, United States

• Created and executed strategies to acquire new and expanded revenue from 35 national clients across multiple industries.
• Built high-level relationships with brands and agencies, delivering custom advertising solutions across all digital platforms.
• Grow revenue by converting opportunities to closed sales by persuading prospects as a subject matter expert (SME) on ad and sponsorship sales, rich media, audience targeting, purchase intent studies, and AdTech.
• Closed $5M+ over 3 years from clients such as AT&T, Office Depot, Forever21, Zappos, Kohls, Trivago, HBO, and Chewy.
• Exceeded annual sales targets by 25% by studying market trends, identifying opportunities, building a deep sales pipeline, and closing large, complex deals to drive long-term company growth.
• Grew client return on ad spend (ROAS) and other KPIs by connecting brands to consumers when they make purchase intent.

New York, New York, United States

• Led sales team go-to-market strategy, tactics, revenue targets, market/segment/trend analysis, opportunity identification, training, trade shows, industry events, channel partners, CRM tools, forecasts, reports, and 5.
• Recruited, trained, evaluated, developed, and retained a top-performing team of five sales executives.
• Grew revenue 121% by transforming sales method from reactive order-taking to proactive, strategic business development.

New York, New York, United States

• Advise Verizon Media CEO and executives on monetization strategy, development, content, and channels as senior leader.
• Oversaw sports news and fantasy game advertising & sponsorship sales, go-to-market planning, 9 staff, program creation, presentations, proposals, contracts, negotiations, campaign management, forecasts, metrics, data.
• Hand-picked to lead cross-platform (site, app, TV) ad sales of Verizon Media’s $5B purchase of rights to stream NFL games.
• Built new revenue streams by integrating channels, content, brands, partners collaborating with product, finance, and PR.
• Hired, onboarded, reviewed, mentored, and retained a high-impact team of 9 sales and campaign management staff. ➤ Select Achievements
• Attained 115% average annual revenue growth by transitioning sales function from casual account management to rigorous, proactive business development via big improvements to strategy, culture, training, prospecting.

New York, New York, United States

• Created and sold customized, multi-platform advertising & sponsorship solutions across print, TV & digital media channels.
• Developed, positioned, presented, and sold revenue-generating sponsorships by leading multiple allied partners.
• Built unified packages monetizing ABC-Disney-ESPN global assets, content, brands, channels, joint ventures, and contracts.
• Empower sales team growth via individual performance plans, training, product expertise, empathy, and servant leadership.
• Sourced, instructed, motivated, assessed, developed, and separated 15 sales executives.
• Established comprehensive KPI and ROI reporting metrics for campaign verification and post-run analysis.

New York, New York, United States

• Led digital, print, and TV advertising and sponsorship sales for major brands and agencies for extensive online properties.
• Achieved revenue targets by combining pioneering programmatic media buying and strong client relationships.
• Sold packages to Castrol, Coca-Cola, Emirates, HP, Hyundai/Kia, IBM, Nike, Pepsi, Philips, Rolex, Sharp, and Toshiba.
• Collaborated with cross-functional teams to deliver successful campaigns.