Michael Beshar Email & Phone Number

Florida, United States

Florida, United States

Miami, Florida, United States

• Created and executed strategies to acquire new and expanded revenue from 35 national clients across multiple industries. • Built high-level relationships with brands and agencies, delivering custom advertising solutions across all digital platforms. • Grow revenue by converting opportunities to closed sales by persuading prospects as a subject matter expert (SME) on ad and sponsorship sales, rich media, audience targeting, purchase intent studies, and AdTech systems. ➤ Select Achievements • Closed $5M+ over 3 years from clients such as AT&T, Office Depot, Forever21, Zappos, Kohls, Trivago, HBO, and Chewy. • Exceeded annual sales targets by 25% by studying market trends, identifying opportunities, building a deep sales pipeline, and closing large, complex deals to drive long-term company growth. • Grew client return on ad spend (ROAS) and other KPIs by connecting brands to consumers when they make purchase intent. • Exceed sales, revenue, profit, market growth, account retention, cross-sell, and partnership goals.

New York, New York, United States

• Led sales team go-to-market strategy, tactics, revenue targets, market/segment/trend analysis, opportunity identification, training, trade shows, industry events, channel partners, CRM tools, forecasts, reports, and 5 business development staff. • Recruited, trained, evaluated, developed, and retained a top-performing team of five sales executives. • Grew revenue 121% by transforming sales method from reactive order-taking to proactive, strategic business development.

New York, New York, United States

• Advise Verizon Media CEO and executives on monetization strategy, development, content, and channels as senior leader. • Oversaw sports news and fantasy game advertising & sponsorship sales, go-to-market planning, 9 staff, program creation, presentations, proposals, contracts, negotiations, campaign management, forecasts, metrics, data analysis, and training. • Hand-picked to lead cross-platform (site, app, TV) ad sales of Verizon Media’s $5B purchase of rights to stream NFL games. • Built new revenue streams by integrating channels, content, brands, partners collaborating with product, finance, and PR. • Hired, onboarded, reviewed, mentored, and retained a high-impact team of 9 sales and campaign management staff. ➤ Select Achievements • Attained 115% average annual revenue growth by transitioning sales function from casual account management to rigorous, proactive business development via big improvements to strategy, culture, training, prospecting, operations, and CRM tools. • Led team that sold all 60 spots for first OTT streaming NFL game (Verizon) and fantasy sports & news integrated campaigns. • Achieved top 1% in sales (top 8 of 600 reps) and was recognized with the “Make your M.A.R.K” award.

New York, New York, United States

• Created and sold customized, multi-platform advertising & sponsorship solutions across print, TV & digital media channels. • Developed, positioned, presented, and sold revenue-generating sponsorships by leading multiple allied partners. • Built unified packages monetizing ABC-Disney-ESPN global assets, content, brands, channels, joint ventures, and contracts. • Empower sales team growth via individual performance plans, training, product expertise, empathy, and servant leadership. • Sourced, instructed, motivated, assessed, developed, and separated 15 sales executives. • Established comprehensive KPI and ROI reporting metrics for campaign verification and post-run analysis.

New York, New York, United States

• Led digital, print, and TV advertising and sponsorship sales for major brands and agencies for extensive online properties. • Achieved revenue targets by combining pioneering programmatic media buying and strong client relationships. • Sold packages to Castrol, Coca-Cola, Emirates, HP, Hyundai/Kia, IBM, Nike, Pepsi, Philips, Rolex, Sharp, and Toshiba. • Collaborated with cross-functional teams to deliver successful campaigns.