I am a passionate Digital Media Manager with a track record of driving digital marketing success across various platforms. My expertise lies in leveraging data-driven insights to develop and execute innovative digital media strategies that enhance brand visibility, engagement, and revenue growth. I thrive in dynamic environments, collaborating with cross-functional teams to achieve exceptional results.Key Responsibilities:Digital Strategy Development: Developed comprehensive digital media strategies tailored to meet business objectives, utilizing a deep understanding of industry trends and consumer behavior.Media Planning and Buying: Manage media budgets and campaigns, optimizing ad spending to maximize ROI across various digital channels such as social media, display advertising, PPC, and content marketing.Content Strategy: Create and oversee content calendars, ensuring consistent and compelling messaging across all digital platforms. Coordinate content production, including graphics, videos, and written content.Audience Engagement: Implement targeted audience segmentation and personalization strategies to increase user engagement, website traffic, and conversion rates.Analytics and Reporting: Utilize data analytics tools to monitor and analyze campaign performance. Provide actionable insights and recommendations for continuous improvement.

Responsible for developing, executing, and analyzing digital marketing strategies around owned, earned and paid media to grow demand, traffic, and brand awareness. Channel responsibilities will be primarily focused on SEM + SEO, Re-targeting Display Ads, Affiliate Marketing, and Paid Social Advertising.

Strategically manage channel strategies which include SEM + SEO, Display Retargeting, Affiliate Marketing and Paid Social Marketing with a heavy focus on optimization to ensure ROI goals and sales/traffic targets are being metPartner with marketing agencies on planning and implementation of Paid Search and Affiliate Marketing channel strategiesShare marketing plans and performance with key internal business partners. Attend appropriate meetings to understand business needs and manage agency as they execute plans within each channel to capitalize on trends, support category demand, promotions and/or brand campaignsPartner with Creative, Brand Marketing, and Social Media teams on monthly campaigns to elevate content across paid marketing channelsBuild out Paid Social Media campaigns and optimize against an acquisition forecastMonitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaignsSet up testing plans within each channel (copy, ads, landing pages, automation, creative) for continuous performance improvementMonitor and report out organic search results, performing keyword research, bench-marking changes, and working cross functionally with technical teamsCollaborate with web merchandising and buying teams to exchange business insights in support of productTrack the market and competitors for trends, opportunities, and use that information to make recommendations

Degital Marketing and web development

Key Result Areas • Manage and own Corporate Clients portfolio in line with the business strategy. • Induct new corporate clients focusing on profitable segments• Conduct regular market reviews and monitor competitor activities to identify new opportunities. • Coordinates with the marketing Department to Participate in the events and prepare media communications for the new lunched products.• Ensure end-to-end management process meets corporate programs best practice and compliance criteria• Develop and own sales pipeline and new business opportunities within TMC (Travel Management Company) and corporates in the UAE for Central Travel Account and T&E cards post internal launch• Manage the expenses system reseller business to support external customer implementation• Identify and manage new and existing vendor relationships to leverage competitive value proposition of corporate products• Drive sales of corporate portfolio to meet the goals• Drive towards developing the MAFF corporate portfolio into a leading player in the market with the most attractive and unique benefits to customers• Identify and list new companies & industry segments to expand the base of corporate segment to market product proposition. • Job responsibilities also include setting and monitoring Sales targets, providing guidance and identifying training needs. Highlights • Exceeded the profit goals for Corporate portfolio by up to 180%, from first month of my joining and maintained it to Three years. • Attained 92% of the planned goals and projects in 2017, 96% in 2018 (year) and 126% in 2019.

Highlights • Managed business of Aseel finance; To sale Businiss credit card . • Exceeded sales and profit goals by up to 20%, from first year of the product launch• Elevated Dubai branch to #1 in sales (2014) out of 3 locations in UAE• Attained 90% of the planned sales in 2014 (year); won management team support and shifted sales strategy to emphasize the pursuit of point of sales alliances • Supervised a team of 55 (number)

• sourcing new customers for the Wealth Management business• Focusing on developing a book of clients• Bring in assigned/target upfront revenue for the business• Increase assets under management • Bring in fresh deposits as per target• provide & maintain, on an ongoing basis, a daily sales report, figures, forecasting & any other records which may be required by the Team Leader/Cluster Head to keep up-to-date records of sales & performance.• Understanding the needs of the end customer & providing appropriate financial solutions.• Handling of Relationship to aid customer for all his wealth requirements.• To ensure customer documentation is complete & in compliance with the bank’s requirements.• Identify and segment the target market for potential new business opportunities.• Manage client relationships to achieve assigned sales revenue and customer acquisition revenue based on the individual’s potential and affinity towards those client segments.• Maintain regular contact with clients including regular face to face meetings where you will be expected to profile clients risk and return aspirations and deliver a tailored portfolio of products.• Provide a genuine advisory approach to clients thus becoming their first port of call on Wealth Management requirements.• Build relationships with key clients and influencers across the UAE Market, seeking referrals to grow your list of clients.• Ensure Quality and consistent service delivery at all touch points for all clients.• Continuously provide feedback on competitive activities to the product and business team to track market developments.Highlights• Secured A+ employee category in the last two years

American Life Insurance Co. – Alico, EgyptGrowth path:Unit Manager Jun’08 – Jan’09Direct Sales Force Manger Jan’09 – Aug’10Key Result Areas• Involved in recruiting people who were qualified to be working as a Unit Manager as per the H.R rolls & the policy also as per their needs to be useful for the group• Handled training & development and interviewed new members along with reverted for the team until conclusion of training on a daily basis and became qualified to start work• Executed controlling of the daily basis production of the team and revert on the development of the team to improve performance in order to achieve target• Conducted management of all the team, solved all the problems on a daily basis without any delay and controlled the field support for the team at any time to try to solve all the problems & to finish any pending calls to improve performance• Implemented testing & development and trained the fresh entering executive on the insurance products & selling skills, recruited people qualified to be working as a Team Leader as per the H.R rolls & the policy to be useful for for the group• Performed controlling the daily basis production of the team, reverted on the development of the team to improve performance in order to achieve target and managed all the team and solved all the problems on a daily basis without any delay

• Responsible for achieving assigned sales targets• Handling customer queries and resolving the same• Effective team player and comfortable with customer interaction• Cross selling the products and services to existing & new customer• Assist customers in conducting day to day transactions

 Citibank N.A. EgyptSales Team leader (April 2006 – August 2007)• After 5 months of achieving the highest average of customers, promoted to Team leader .• Monitor Team performance and activity• Serve customers, identify their needs and provide feedback on the success of filling jobs• Client Visits – build relationships and review branch performance• Canvass calls – to seek new business opportunities Citibank N.A. EgyptSenior Sales Executive (Personal Loans)(November 2005 – April 2006)• Responsible of preparing sales reports.• Trained several sales representatives.• Achieved 121% of the target of 2005 by the end of October Citibank N.A. EgyptDirect Sales Executive (Personal Loans)(June 2003 – November 2005)• Direct Sales Representative for Citibank (Personal Loans & Credit Cards).

Direct Sales Representative (Advertising).