As Partner, my role is help clients achieve better outcomes through the creation of world-class digital experiences. I help build and shape the creative teams that imagine, design and build truly business-defining product.

As co-lead for the IBM iX Experience Design Studio in San Francisco, I managed delivery engagements and business developments efforts while helping develop studio culture and employee engagement, resulting in over $50M in revenue for the business.

At Extractable, I lead Strategy and User Experience (UX) for large client engagements while driving team-wide success through quality UX ideas and deliverables. I supervised the UX team across projects, and fostered cross-discipline collaboration and process improvement.I also supported new business pitches and agency marketing and PR efforts through blog posts, thought leadership and networking -- focused on the Financial Services and Healthcare sectors. Client List: First Republic Bank, Merrill Corporation, Stanford Health Care, Western Alliance Bank, Central1 Credit Union

• Responsible for driving user experience from vision through execution. • Own UX deliverables including strategy, experience briefs, user flows, site maps, wireframes and ensure they meet the highest standards of quality• Drive account strategy and business development as a member of the account lead team• Plan and scope projects to accurately assess resource needs• Lead UX team members through all stages of the project lifecycle, providing guidance, mentorship, oversight, and management. • Assess and interpret customer needs and behaviors through research such as interviews, analytics, 3rd party research, usability testing, etc. • Develop relationships with key client stakeholders• Collaborate closely with all disciplines to ensure successful launches.Clients: Microsoft, Wells Fargo, Stanford Hospital & Clinics

• Drive account strategy and business development as a member of the account lead team• Plan and scope projects to accurately assess resource needs• Lead UX team members through all stages of the project lifecycle• Craft experience design strategy, customer personas, experience and site maps, user flows, & wireframes • Interpret site analytics to design experiences based on insight into real customer behavior• Develop relationships with key client stakeholders• Collaborate closely with all disciplines to ensure successful launchesMicrosoft.com - UX design and strategic leadership for numerous website re-designs for consumer, SMB, and enterprise.Visa.com - Responsible for all UX across the flagship $9M/year Visa USA account, primarily focused on the Visa.com website (both B2C and B2B). ESPN.com - Worked with the premier name in sports media to overhaul their core digital property, a $100M revenue asset, managing a three-person UX team working from three cities. Laptops.Toshiba.com - Lead strategic visioning and user experience from concept to template delivery, for a new website to showcase Toshiba laptops and help users solve, “Which laptop is right for me?” Subsequently, Razorfish was awarded significant follow-on work to redesign ToshibaDirect.com.SunAmerica.com - Re-designed the consumer-facing site (SunAmerica.com) and dashboards for financial professionals.CBS.com - Created a new vision for CBS.com to showcase all CBS television programming. Conducted primary research, developed user personas, crafted experience brief, user scenarios, sitemap and oversaw development of all page wireframes.Yahoo! Fantasy Sports - Re-designed the Fantasy Sports Live Draft Application user experience for Yahoo!’s industry-leading fantasy sports games. Re-architected the NCAA Tournament Pick’em (March Madness) fantasy game application, resulting in 27% lift to 1.5M registrants and over 2 million brackets created

SmithandHawken.com - I lead content strategy for the re-design of the e-commerce website for this premium home & garden provider.SingaporeAir.com - I managed copy creation during this full site redesign for this world-renowned airline, which set a new daily sales record within its first month after launch.