HIERARCHY OF GREATNESSYour business needs to be:1) Great at identifying long-term profitable business, both within your book and new business to bring on.2) Good at planning and executing against your goals. You get more bang for the buck with more profitable business relative to planning and executing.3) Ok at operations and service. Strange as this may seem, it's all relative. Again, as long as you bring on the best clients, you only have to make sure you keep them; you have to understand their expectations and barely exceed them. Incremental dollars should be spent on acquiring more profitable business.This hierarchy of greatness may be intuitively backwards for many, but if you think about the truly great companies (continuously great), this is their hierarchy. Every company that focuses on operational excellence or customer service excellence is stagnant and uninspiring.Michael brings 20+ years of strategic finance and executive consulting to the Hawai’i landscape. He specializes in improving business profitability and management focus. He has a uniquely diverse depth of industry experience including banking, manufacturing, distribution, telecoms, insurance, service, tech, and human resources. Michael's ability to evaluate, forecast, optimize, and drive growth to a company’s bottom line has caused him to stand apart from other business and financial leaders.