• Strategic planning of business development for the product range. • Responsible for the customer satisfaction and product performance over its lifetime. • Visiting key customers globally in conjunction with the sales team to provide in depth product knowledge. This includes developing direct customer relationships with key clients and helping the aftermarket teams to trouble shoot technical problems.• Providing significant input into strategic plans for the continued expansion of the product line for all relevant sales force globally.• Coordinating data from the market for analysis, research and design engineering for the successful development of new product offerings.• Monitoring test results for new products to implement improvement of the product.• Following product profitability across the product segments.