Michael Blackburn Email & Phone Number

Lead for Sony's go-to-market strategy for its Home Entertainment and Sound business, which includes all consumer Television and Sound products for the company.Oversee all advertising and promotional activities for Liquidhub, Reader ebook, Reader Store and other services and sales divisions. Marketing strategist and program senior manager for Sony direct store business (brick and mortar). Strong focus on demand generation and increasing consumers’ willingness to pay a premium. Create overall marketing strategy, manage and execute against budget utilizing TV, print, online, retail displays, social media, and experiential marketing to drive demand for Sony products.Oversee all advertising and promotional activities for Liquidhub and Bloggie video camera divisions

Responsible for marketing strategy and execution for Sony's digital imaging products as well as Sony's direct retail (brick and mortar) business.Developed and launched a comprehensive dealer communications strategy, the first of its kind, for Sony Electronics reaching more than 1,000 third-party dealers at all levels – from principles to retail sales associates – through developing new, rich content and activities as well as leverage existing content and tools to maximize SEL’s interactions with its retail partners. Created and implemented award-winning, brand-compliant, company-wide intranet site in 2006 with advanced tools and resources and fresh, daily news while consolidating various internal sites across the company coast to coast. In 2009, updated intranet with web 2.0 capabilities and social networking. Communications lead for the Sony San Diego wildfires crisis team balancing a multitude of audiences and communications vehicles while corporate headquarters building and neighborhood was evacuated. Recognized with COO Award, team, in 2006. Launched, with marketing, several advertising/branding campaigns to Sony employees including make.believe, HDNA and Silver Bullet, to increase brand advocacy.

Instrumental in the launch of Sony’s DVD camcorder format. Through proven public relations and marketing tactics, Sony's direct business saw a 432% increase overall for DVD camcorder sales. Creatively launched several, new Sony camcorder categories/formats including HDV and MICROMV, exceeding press coverage targets and generating sales. Drove cross-category, out-of-the-box, PR initiatives promoting multiple product groups including digital imaging, personal audio and home audio and video. Produced all football in-stadium elements such as public address scripts, videoboard, music & promotions. Improved women’s soccer season-long attendance by 37% & set sales department

Planned and produced over 100 special events per year including picnics, team building programs and scavenger hunts.Created more than 10 new scavenger hunts at local museums, resorts, shopping malls and in Midwest cities.Provided support for facilitators with pre-event logistics and briefings.Recruited, trained and supervised up to 125 summer event staff and volunteers.Acted as office manager and internship coordinator for 55,000 sq. ft. athletic facility.

Served as primary point person for the Corporate Communications department to the media and 8 team PR directors. Wrote and edited league press releases and media guides including the XFL Semifinals and Championship Game.