ZED helps organisations to understand and anticipate the needs, habits and behaviours of emerging generations in a rapidly changing world. ZED works with brands, organisations, education and goverment to deliver engagement strategies which talk to Gen Z both as employees and consumers.ZED specialise in looking beyond statistics to give real context behind data and numbers.Through constant engagement with Gen Z, we provide research, insight and strategies to organisations looking to build brands, products and services that resonate with young people.michael@thinzed.co.uk 07788 921127

Head of events and commercial sponsorship at MCA (formerly M&C Allegra Foodservice) MCA brings together two of the leading specialist information providers serving the eating and drinking out market, M&C Report and Allegra Foodservice. This has created a unique combination of topical, comprehensive daily coverage, together with essential analysis and insight of market data and trends.MCA provides expert insight into the branded UK eating and drinking out sector. It reveals emergent opportunities for companies and gives invaluable intelligence to improve operations and growth strategy.My role includes delivering 4 major conferences, one major awards event, 3 quarterly c-suite executive clubs and 1 international meet/buyer event a year. I am also responsible for bespoke round tables, management de-briefs and ad-hoc client events.www.william-reed.com/Brands-and-markets/Insights/MCA/Directors-Clubwww.rroty.com - Awardswww.therestaurantconference.co.uk - ConferencesMy team sell both sponsorship and delegate places, responsible for all commercial revenue and ongoing strategy for each event.

Six month consultancy to deliver management a coherent sales and brand strategy and provide updated and relevant sales training and products.- Delivered a series of sales enablement training sessions with the team and currently conducting individual sales and mentoring plans for all team members with clear KPIs.- Produced a media planning and buying strategy including social activity and targeted digital advertising campaigns- Review of revenue streams and new technology and processes implementedA successful project to date with key objectives achieved and clear ROI targets to show 10-15% revenue increase through 2016.

A side project providing brand, communications and sales enablement consultancy for this SaaS , IT security and IOT software house.This has involved re-branding and delivery of digital platform and streamlining the commercial model and product positioning. Alongside the review of sales and brand messaging, including market research and assessment of potential target markets.

Senior Manager role to create a revenue focused environment through developing and leading the sales, partnerships and business development teams to introduce a new strong performance management culture and agile revenue approach.via the Rated People market place solution.- Developed sales strategy for retention of core active base of circa 25,000 trade professionals and built sales process including a new ‘Enterprise’ channel for medium and larger SMEs- Worked alongside the Commercial Marketing Manager to manage the member benefits partnerships scheme generating £250k P.A- Implemented a ROI tool for demonstrating clear ROI and growth and developed new revenue stream strategies and payment solutions as part of the business re-branding projectUpon departure I successfully increased the YoY revenue by 10%, producing 2014 revenue of £13.3 million, up from £12.2million in 2013.

Responsible for running structured and leveraged sales programs for media partners, to drive advertising revenues across multiple platforms through strategic sales training, database generation, sales performance management and delivery.- Trained over 1500 sales professionals to deliver new customer bases, generating over £20 million in new revenue for media partners- Day to day management of teams to exceed agreed KPIs and revenue targets, alongside motivation training both at sales team and C-levelThis role required me to become a “brand evangelist” on each project, which included coaching and mentoring C-level executives on brand positioning and presentation delivery.

Co-founded and Directed this Business Development Media Agency to provide strategic delivery of a range of corporate ID, sales, marketing and publishing projects. Established a team of 4 and a network of freelancers and worked in an operational role across all elements of the business with a focus on digital marketing.Projects delivered included:Training and Enablement, ROI strategies, Media planning buying, Digital/E-commerce and Social Media Strategies, Design, Business Development and Corporate Research and Market Evaluation.

Working alongside the Founder I played a key role in developing a newsletter business with high subscription yields and first class editorial, into a revenue generating multi platform and disciplined media house for The Insurance Insider, Insider Week and IQ magazines.- Managed a team of three on the subscriptions and marketing side, alongside a team of editorial staff across a number of products- Successfully grew revenues across all existing products and launched a number of key brand extensionsDuring my time here I successfully re-launched and redesigned the quarterly magazine which led to increased total revenues by 101% whilst maintaining desirable operating margins at 44%.

Started in this company as Commercial Director before being promoted to Publisher of Reinsurance in 2002, reporting directly to the Managing Director, which also carried a place on the Insurance Division Board.- Re-branded, re-refreshed and re-energised the magazine whilst taking it digital and diversifying content across multiple platforms- Launched www.insurancewindow.net in February 2001 and contributed £190K in first year and £220k in year two of launch- Repositioned the magazine’s editorial stance and approach, overhauling the magazine’s circulation and launched the magazine’s first Award CeremonyIncreased the market share resulting in a 15% increase in volume, delivered the magazines first profitable brand extensions making up 26% of the revenue and pushed the magazine up from 4th to 1st on the schedule on departure.