Asia Pacific Regional Director
CurrentI joined the established European FFE provider with a mandate to define international business objectives and crystallise a vision for the company in terms of its global appeal. I quickly saw that our principled position on sustainability could be leveraged to differentiate the company in the marketplace and set out to develop a holistic market approach to position ACTIU as a prominent international brand, providing turnkey solutions based on product appeal, price point, knowledge transfer and… Show more I joined the established European FFE provider with a mandate to define international business objectives and crystallise a vision for the company in terms of its global appeal. I quickly saw that our principled position on sustainability could be leveraged to differentiate the company in the marketplace and set out to develop a holistic market approach to position ACTIU as a prominent international brand, providing turnkey solutions based on product appeal, price point, knowledge transfer and proximity through regional partnerships. Since 2012, I have led a program of transformation spanning culture, product, leadership and brand perspective to reflect a value add of strategic investment initiatives. Our commitment to sustainability, quality and price competitiveness helped us win tenders for major commercial projects across Asia-Pacific. Show less