Michael Blau Email & Phone Number

Oakland, California, US

San Francisco, California, US

Used Python-based forecasting tools to predict quarterly and annual traffic trends, underpinning key financial models, team and company-wide OKRs and site capacity planning.Provided analytical insight to drive long-term strategy with user acquisition team product managers. AB tested high-impact product changes.Partnered with product management and data.

San Francisco, CA, US

Work directly with Udemy Product leadership to identify goals, design strategy and implement feature releases across the product management teamSupport large product management team with ad-hoc analyses in SQL and R, including controlled regressions to drive understanding of student satisfaction, difference-in-difference analyses to understand the impact.

San Francisco, CA, US

- Developed expertise in SEO techniques and SQL based business analysis to support, design and roll out SEO strategy for Udemy domains with 100 million monthly SEO impressions- Implemented Google Tag Manager and Google Analytics based conversion tracking to support dynamic re-marketing and intelligent targeting across Udemy's paid advertising portfolio

Mountain View, CA, US

- Trained and provided one-on-one consultative support to 900+ Account Strategists in the global Small and Medium Business AdWords (SMB) support team, primarily focused on Google Analytics implementation and measurement strategy- Supported high-value Large Client Services AdWords advertisers, Startup Partners in Google Analytics and Google Tag Manager.

Mountain View, CA, US

- Diagnosed and resolved over 5,900 issues for Small and Medium AdWords advertisers, developing expertise in paid acquisition marketing and site analytics.- Self-taught basic web development skills (HTML, CSS and Javascript) to specialize in Google Analytics, and to build internal training tools used by over 400 global peers to resolve more than 2,000.

Took personal responsibility for a ground-up redesign of the Institute website using Adobe Photoshop and Cascade CMS.Managed a team of interns on research and editorial projects.Wrote, edited, and produced Institute publications, including a 1500+ page primary source fact-book on the Arab-Israeli conflict.Wrote, edited, and produced academic research on.

Atlanta, Georgia, US

Instructed more than 30 students on best practices for taking the SAT and ACT exams, resulting in up to 500 point increases in students' SAT scores, and 3-9 point increases in students' ACT scores. Continually learned and implemented the most effective tactics for teaching reading comprehension, vocabulary and math test-taking skills to students 15 to 18.

Atlanta, Georgia, US

Developed original content for micro-sites used to generate new business for Response Mine Interactive. Created unique content for cost-per-acquisition websites that provide qualified leads to clients such as The Home Depot. These sites led to a 325% increase in inbound site traffic, hundreds of links and an online revenue increase of more than 1000% over.