Conceptualized and developed for visual brand identities and implementation strategies targeting the client’s market.Managed rebranding projects by defining and executing project tasks, resource requirements, and transition strategies for branded assets on time and under budget.Directed, produced, and edited innovative marketing videos for clients, aligning with their mission, creative vision, and brand aesthetic.

● Maintain brand standards across the organization through collaboration with school principals and CMO leadership for all publications and graphic design, including Trademark protection. Ensure that visual and editorial standards for brand identity and logos are maintained.● Assist with the development of a comprehensive marketing plan for the schools and CMO, conveying a compelling and consistent message from pre- enrollment through alumni status using a variety of vehicles including print publications, web platforms, e-newsletters and email campaigns, advertising, media relations and social networking sites.● Manage and maintain a variety of marketing platforms including, but not limited to, the schools’ and CMO websites, posters, flyers, direct mail, video, programs, scripts and postcards including writing, editing and proofreading content, art direction, overseeing printing and distribution, and maintaining a photographic archive.● Collaborate with the school and CMO leadership teams (i.e. CAO and Director of Human Resources) to create promotional materials and events to enhance the image of the school in the greater Kern County area with the primary aim of attracting students and their families, staff, and partners.● Manage, develop and maintain the school’s website, social media platforms, and all other related electronic media and web-based communication tools.

Conceptualized, designed and oversaw the production of marketing materials including brochures, direct mail packs, email campaigns, videos, websites, exhibition stands, school apparel while liaising with external designers, copywriters, and printers.Collaborated with the School Principal to rebrand school messaging – tagline, campaign themes, and aesthetic.Led the brand architecture by maintaining brand standards throughout the organization, developing identities for sub-brands, and accommodating new brand identity needs.Educated faculty and staff about the school rebrand, brand promise, identity standards, and provided resources and training to implement the newly developed brand.Managed and maintained the school’s internal and external communications to ensure the messaging aligned with the brand goal.Increased brand awareness by transitioning marketing collateral to a contemporary visual aesthetic with the primary aim of attracting students and their families.