Marketing Manager - Supplier Marketing Strategy & Investment
The Mark Travel Corporation
- Managed the strategic planning and implementation process and negotiates marketing funding for our top major hotel accounts in Mexico and the Caribbean. - Ensured alignment and collaboration across all cross-functional teams to drive growth- Established and manages annual marketing budget for 10 hotel accounts- Created and oversees execution of marketing plans and optimizes funds throughout the year, based on results- Created and maintains relationships with hotel suppliers and internal teams- Engaged in hotels supplier marketing strategy discussions for both B2B2C and B2C. Communicates brand vision, marketing strategy, initiative goals, and tactics. - Led all components of marketing initiatives: tactic timing, manages activity, aligns on creative messaging, tracks performance and provides ROI- Collaborated with travel agent, consumer and e-commerce to ensure marketing is executed and maximized- Ensured brand standards and hotel supplier requirements are met via proofing online landing pages, press releases, emails, etc. to ensure marketing message, content, and imagery aligns with hotel expectations- Ensured end-to-end customer service experience