Michael Booker Email & Phone Number

Greater Philadelphia

Greater Philadelphia Area

Mid-Atlantic

Managed Military, Key Urban and Regional Accounts focused through the Mid-Atlantic in PA, DE, MD, VA, NC and NJ. Drove major growth with Strategic Accounts by focusing on sales trends, market trends and brand presentation. Achieved sales revenue and sales plan growth through proactive planning and analysis.

Southern California

Managed over 280 regional independent accounts including but not limited to fill-in orders, marketing, shipping issues, etc. Recognized missed sales opportunity, increasing future bookings from previous year through growing the number of new styles in store locations. As a result, reaching on average 110% of future orders goal on initial bookings. Developed a strong relationship and trust with buyers which translated into growth in accounts served for 4 consecutive years. Showed and booked quarterly product, achieving 140% and gaining over $2M each year

Developed Line Plans for design group including marketing concepts, product plans, communication strategy, forecast, target consumers, budget, and execution plan. Traveled US marketplaces and trade shows researching and gathering insight into current and upcoming trends to relay to design team through clear directional briefs. Worked closely with purchasing and sales to determine apparel buys and maintain inventory, while managing revenue, gross margins, and product forecasting. Created product calendar by delivery to coordinate apparel and headwear buys between NFL franchises and retailers and monitored sales by account to ensure distribution is consistent with category and brand objectives. Merchandised product lines which included NFL Team Apparel, NFL Fan Gear, Reebok Golf, and Owner’s Collection and served as liaison with Design, Development, Sourcing, Sales, NFL League Office, and NFL Franchises to communicate and create; from the line’s concept to the creation of a fully merchandised collection. Provided direction to print marketing group regarding layout and content of catalogs. Presented apparel collections including concepts and trends to Sales Reps, NFL Team personnel (Owners, GM’s, Coaches, and Equipment Managers), NFL League office and key retailers.

Northern California

Maintained through knowledge of footwear technologies of all athletic brands in order to present, compare, and contrast product to consumers, sales associates, and buyers. Organized and managed grassroots events. Performed tech presentations for National and Regional accounts, as well as special groups, sharing brands technology and marketing plans, creating higher brand awareness and trust.. Merchandised and supported marketing initiatives for National and Regional accounts. Supported Trade Show and Expos, including educating the general public, promoting brand awareness, and selling product.

Greater Los Angeles Area

Supervised 3 store managers and staff, which included recruiting, hiring, training, and developing. Managed the gross margin, stock turn, and ROI on 4 locations. Organized and coordinated special events (i.e. LA Marathon, Community Sales, Etc.); initiated community outreach programs. Buyer and planner of athletic footwear and apparel for 4 retail locations. Merchandised 4 retail stores which helped business grow 125% in first year and maintain a 45% growth thereafter.

Business Administration And Management, General

Associate Of Arts (Aa), General Studies

Activities and Societies: Black Student Union; Football