As a Senior Consultant at Perrin Ag, I bring extensive expertise in agricultural advisory and agribusiness services. With a focus on fostering sustainability and innovation, I specialize in delivering tailored solutions to a diverse clientele, including family farm businesses, Māori organizations, and government agencies. My role involves leading projects, maintaining strong client relationships, and identifying avenues for company growth in collaboration with senior management.

As the pasture specialist at Halter I worked closer with farmers across the full customer base and the product team to deliver world first pasture solutions for farmers. This work formed the basis of Halter’s ‘Pasture Pro’ feature release enabling farmers to increase pasture productivity.

As the Account Executive at Halter my role was to unlock value and retain customers across the full client base. The role involved:* Creating account management processes and structures to enable Halter to grow from less than 20 accounts to over 200. The tools I developed include; 1:1 visits, group based learning, product release events, webinars etc. * Coaching and mentoring the team to deliver outcomes for their customers. * Management of strategic accounts across the Waikato and Bay of Plenty.

As a consulting officer I worked directly with farmers and rural professionals to provide research-based, innovative on-farm solutions to drive positive change in the New Zealand dairy industry. As the P3 project manager I worked closely with five monitor farmers to understand and contribute ideas to their tactical and operational decisions making. The job involved the extension of these ideas through a range of channels including; field days, weekly emails, and Facebook. This allowed me to develop skills in:Account and Relationship Management Farm systems research and scienceFormal writing and presentation

As a Consulting Officer I worked directly with farmers and rural professionals, to provide research-based, innovative on-farm solutions to drive positive change in the New Zealand dairy industry. The job required an extensive technical skill set, which covered areas such as:• Agronomy and pasture management • Environment and environmental compliance • Fertility• Soil science • Animal Health / Welfare• Investment Analysis• Business Development

This position involved a structured training and coaching programme over a 12-month period which migrated from training to delivery. The formal education and training undertaken included:• Agronomy and grazing management• DairyBase analysis • Extension and delivery• Business • Environment, fertiliser and nutrient management planning • Animal welfare and reproduction• People management • Whole farm assessment