Michael Borkovec

Michael Borkovec Email and Phone Number

Marketing Manager - Creative and Content @ Andis Company
Twin Lakes, WI, US
Michael Borkovec's Location
Twin Lakes, Wisconsin, United States, United States
Michael Borkovec's Contact Details

Michael Borkovec personal email

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About Michael Borkovec

I have been designing and managing creatives for over 30 years and have touched all areas of design, marketing, advertising and promotion in some form or another. I love and believe in the psychology of design. I have a passion for what I do. I am quick to market with all my work. I believe that listening is the best skill you can have in this industry.I am a dedicated family man. I have a passion for cooking, love movies and enjoy DIY home projects and I am a DIEHARD Green Bay Packer fan.

Michael Borkovec's Current Company Details
Andis Company

Andis Company

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Marketing Manager - Creative and Content
Twin Lakes, WI, US
Michael Borkovec Work Experience Details
  • Andis Company
    Marketing Manager - Creative And Content
    Andis Company
    Twin Lakes, Wi, Us
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  • Big Rock Sports
    Creative Manager, Brand/Packaging
    Big Rock Sports Dec 2019 - Present
  • The Lang Companies, Inc.
    Senior Visual Brand Design Manager
    The Lang Companies, Inc. Mar 2018 - Dec 2019
    Wauksha, Wi
    Work with leadership and key cross-functional/divisional partners to deliver product/brand story and services across packaging, point of purchase materials, video, e-commerce and all other MARCOM platforms. Responsibilities include: Collaborate daily with brand teams, business leaders, e-commerce and other departments to deliver superior branding across a broad range of brands for IG Design Group Americas, including creating and maintaining branding standards for all existing brands, developing and executing new branding identities, packaging and merchandising initiatives and overall corporate branding for IG Americas companies. Also, in collaboration with brand and channel management, responsible for marketing initiatives including print ads, web banners/email campaigns, web animations and videos, merchandising programs and sales materials. Key Results: • Conducted a broad program based study of packaging and branding for the PaperCraft greeting card segment (IG Design Atlanta Office). The study supported the new logo and branding development, packaging structure redesign, branding hierarchy segmentation (better, best price points) strategy and merchandising solutions. The new packaging proved to be more cost effective and branding hierarchy was embraced by retail partners.• In partnership with GoGo Gift Bag Company, created a new brand identity, tag line and packaging for the IG Design Group versions of the brand products. Also developed branding standards, sales videos and animated logo gifs for web usage. The new branding & packaging has been successful in increasing premium brand awareness and differentiating product features at retail from plain gift bags.
  • Maurice Sporting Goods
    Graphic Design Manager
    Maurice Sporting Goods Apr 2000 - Dec 2016
    Northbrook, Il
    Hired to create a full functioning, in-house creatives services department, which had helped the company grow their manufacturing sales from $10 MM to over $100 MM and the overall company growth from $100 MM to over $350 MM in sales. Responsibilities included: creative staff hiring, training, managing & mentoring staff, art direction, developing marketing/branding strategies, packaging, merchandising programs, product development & industrial design, private branding, licensed products, corporate branding initiatives, national account marketing and trade show and special events management.Key Results: • Led the complete design (branding, packaging, display, website) of the company's most successful in-house product line, Ready2Fish. The line achieved retail distribution at major U.S. retailers, including Walmart, Dick's Sporting Goods, and grew to over $20 MM in annual sales – the company's most successful brand. Also oversaw development of new seasonal display program for Ready2Fish at Walmart. Pallet display approved through Walmart's rigorous process and launched on time and on budget to drive new sales and approximately $1 MM incremental sales.• Created a series of “how-to” videos for the Shoreline Marine accessories product line – a first for the DIY marine accessories category. Narrated by a seasoned boat mechanic, the videos feature simple step-by-step instructions on the most popular boat maintenance, repair and installation projects. The series of 22 videos (both English and French/Canadian versions) were supported with in-store merchandising and on-pack stickers to drive consumers to the website. The program was embraced by retailers and established Shoreline Marine as the marine accessory category leader at Walmart and Canadian Tire. To date, the videos have had hundreds of thousands of views, both on the Shoreline Marine website and Youtube.
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  • Johnson Outdoors
    Senior Graphic Designer
    Johnson Outdoors 1996 - 2000
    Sturtevant, Wi
    Provided design services for five different divisions: Fishing, Camping, Motors, Watercraft & Scuba, mainly focusing on the Fishing, Camping & Motors divisions. Designed collateral, product development and packaging and coordinated with outside agencies for other creative needs.Responsibilities included: development of branding strategies/identities, packaging, merchandising, product development & industrial design, trade show support, advertising, catalog and collateral design, special events coordination and corporate communications.Key Results: • Teamed with brand management and R&D to create a series of SpiderCast bait casting reels with ergonomic design and patented features that won Best in Show for the reels category in the 1998 ICAST fishing trade show.
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  • Gander Mountain
    Local Market Coordinator, Retail
    Gander Mountain 1992 - 1996
    Wilmot, Wi
    This position was created to take advantage of regional marketing opportunities in each of the retail store communities that included: advertising, sponsorships, donations, promotions and grand openings – all initiatives that were not included in the overall planned national advertising campaign.Responsibilities included: managing local/regional budgets for retail chain, developed advertising for local and regional markets, negotiated rates for programs and all retail sponsorships, managed seminar program for retail chain, designed advertising, media kits, packaging, wrote press releases, initiated promotional campaigns for all store grand openings. Wrote and produced all radio advertising, coordinated media buys, talent bookings and studio time.Key Results: • Brought all radio marketing in-house, including writing and producing commercials and media planning resulting in a substantial savings from using outside vendors. The savings allowed the company to include promotional radio advertising to support its print advertising campaign which increased incremental sales.• Managed grand openings for all new retail stores that included live local radio/TV broadcasts on location, booking local speakers, creating give-away and contest promotions, acquiring prize packages from vendors, creating advertising and collateral to support all events, promotions and sales. The week-long event helped establish Gander Mountain in the community as a shopping destination and directly connected local sports enthusiasts and clubs with their local store and the store employees.
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Michael Borkovec Skills

Catalogs Sporting Goods Merchandising Trade Shows Packaging Creative Direction Brand Development Brand Management Adobe Creative Suite Art Direction Graphic Design Apparel Advertising Illustrator Social Media Posters Layout Trend Digital Marketing Email Marketing Quarkxpress Sports Retail Sketching Creative Strategy Marketing Strategy Consumer Products Image Manipulation Graphics Adobe Acrobat Visual Merchandising Branding And Identity Trend Analysis Fishing Marketing Product Design Hunting Web Design Indesign Photoshop Illustration Product Marketing Logo Design Jda Brochures Marketing Communications Industrial Design Event Planning Product Development Concept Development

Michael Borkovec Education Details

Frequently Asked Questions about Michael Borkovec

What company does Michael Borkovec work for?

Michael Borkovec works for Andis Company

What is Michael Borkovec's role at the current company?

Michael Borkovec's current role is Marketing Manager - Creative and Content.

What is Michael Borkovec's email address?

Michael Borkovec's email address is mb****@****ape.net

What is Michael Borkovec's direct phone number?

Michael Borkovec's direct phone number is +184727*****

What schools did Michael Borkovec attend?

Michael Borkovec attended Milwaukee Area Technical College.

What skills is Michael Borkovec known for?

Michael Borkovec has skills like Catalogs, Sporting Goods, Merchandising, Trade Shows, Packaging, Creative Direction, Brand Development, Brand Management, Adobe Creative Suite, Art Direction, Graphic Design, Apparel.

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