Michael Botti Email & Phone Number

Branchburg, NJ, US

Jersey City, NJ, US

• Divisional CMO with responsibility for all aspects of Marketing including Demand Generation, Client Life-cycle Marketing, Product Marketing, Social Media Strategy and Market/Competitive Intelligence functions for.
• Spearheaded integrated marketing and messaging strategies to deliver a consistent buying experience across multiple digital, social, and experiential marketing channels that drove a 20% improvement in marketing-sourced.
• Led a comprehensive buyer journey mapping research and win-loss analysis initiative that informed enhanced lead nurture campaigns, resulting in a 20% improvement in opportunity close rate over the first six-months.
• Championed a new go-to-market process that aligned Marketing, Sales, and Product Management activity at the start of the product development process, improving first-year product sales by 40%.
• Built and scaled a team of 15+ marketing professionals while driving the allocation of $11m marketing budget, delivering12% year-over-year business unit revenue growth.

Stamford, CT, US

• Lead product marketing organization for Sending Technology Solutions portfolio of SaaS, hardware and Service solutions for Enterprise and SMB clients.
• Implemented client insight-backed approach to product development and go-to-market planning to better align new solutions to client needs, resulting in 31% YoY growth in recurring SaaS-based revenue.
• Grew new client SaaS acquisitions by 97% YoY among SMB and Enterprise audiences through refined demand generation content strategies and prospect targeting aligned to client needs and challenges.
• Improved product utilization by 30% YoY through the launch of enhanced product features and targeted client onboarding and lifecycle management communications, resulting in a 30% improvement in client retention YoY.

Stamford, CT, US

• Recruited to lead product marketing for SMB product portfolio of SaaS and hardware solutions.
• Grew flagship platform subscriber base by 40% YoY through revised portfolio and bundle offers to better meet customer needs based upon client and market research.
• Implemented new product positioning and pricing strategies backed by in-market testing for SaaS product lines that resulted in 20% YoY increase in monthly subscription revenue.
• Revamped go-to-market processes to better reach target clients and drive increased product utilization, resulting in a 13% YoY increase in average monthly hardware contract price.

Ridgefield Park, NJ, US

• Led team responsible for developing and implementing marketing and sales strategy for LTE tablets and PCs within the wireless carrier channel.
• Grew product assortment by 60% in the wireless channel by implementing new product positioning strategies focused on end-user benefits.
• Achieved 5% year over year revenue growth in a declining market through successful new product introductions and targeted promotional strategies to drive product sell-out at key buying periods.
• Worked closely with product development to launch channel-specific products in market on schedule and exceed sell-forecasts.

Ridgefield Park, NJ, US

• Recruited to lead product and channel marketing activities for $800m product portfolio of carrier-connected tablets and wearable devices.
• Achieved a 20% increase year over year in connected tablet market share by implementing promotional offer and sales training strategies during key purchasing periods to maximize sales conversion.
• Grew average sales price of connected tablets by 11% year over year by leading cross-functional efforts to broaden premium tablet and 2-in-1 assortment across wireless carriers
• Developed comprehensive go-to-market plan for Samsung’s first Windows-based connected 2-in-1 device focusing on targeted sales training and enhanced in-store merchandising displays to drive 130% achievement of product.
• Led go-to-market marketing, sales training and promotional efforts for new wearable products that lead to revenue increases of 25% year over year in the wireless carrier market.
• Conducted research studies to gain insight into consumer tablet usage patterns to improve marketing messaging and prioritize next generation features in future tablet development.

Nashville, Tennessee, US

• Served as marketing lead for a $2.5 billion product portfolio of insurance and technical support services in partnership with a Fortune 100 telecommunications company.
• Designed the annual and three-year marketing and sales channel strategy plans that achieved 30% average annual revenue growth.
• Led cross-functional teams on new B2B and B2C product launches that resulted in incremental revenue of $450 million within two years of launch.
• Developed point of sale, digital and direct marketing strategies to promote use of mobile security and cloud storage app features that reduced annual customer churn by 20%.
• Conducted sales opportunity analysis to identify under-performing regions to help sales teams prioritize training and monetary resources to achieve growth plans.
• Implemented sales performance metrics with wireless carrier partners in main sales channels that increased flagship product sales by 120% quarter over quarter.

Bloomfield Hills, MI, US

• Led a sales organization of 60+ staff, including 12 direct reports with annual revenue exceeding $25 million.
• Achieved a 20% increase in average revenue per customer by implementing region-wide bundle pricing strategies for add-on services within first six months.
• Designed and implemented targeted staffing and scheduling models that led to improved service levels and annual labor cost savings of 20%.
• Managed territory P&L and worked closely with corporate finance to increase profitability by 15% through reductions in product discounting and inventory shrinkage.

Stockholm, -, SE

• Partnered with Fortune 500 executives to develop execution plans for new corporate strategies to leverage operational synergies created by mergers, acquisitions and new division launches.
• Partnered with sr. executives on new product launch strategies that aligned the interests of cross-functional groups to create more efficient product pipelines for a Fortune 250 pharmaceutical company.
• Developed product bundling strategies to drive revenue growth and corporate synergies across multiple product lines for a Fortune 200 consumer packaged goods company.
• Led the development and roll-out of a sales transformation process for a U.S. wireless carrier that increased monthly feature revenue and customer satisfaction.
• Implemented financial transformation initiatives to reduce operational costs for major diversified industrial companies in the aerospace and healthcare industries.
• Conducted executive-level strategy and financial alignment conferences at Fortune 500 companies both domestically and internationally.

Beaverton, OR, US

• Created go to market and consumer strategies for concept testing of a new training service to improve the performance of high school, collegiate and professional athletes.
• Created the go-to-market pilot strategy for a new athletic training platform that leveraged health care partnerships and competitive market research.
• Built targeted consumer profiles and competitive landscape models to identify and analyze pricing strategies for new product launches.
• Developed an integrative research program to gain consumer insights within targeted demographic groups through interactive digital platforms.

• Provided guidance on the viability of sponsorship investments in potential professional track and field events in conjunction with various national and regional organizations.
• Conducted financial analysis of various sponsorship agreements with executives to determine the potential profitability of professional track and field meets.
• Designed print and digital media marketing campaigns targeting specific demographic groups in New York City to improve attendance at professional track and field events.

Mba, Strategy, General Management, Business And Law

Ba, English Literature

Education record