Michael Boughner Email & Phone Number

Toronto, Canada Area

Developed the overall planning & national sales strategy to grow revenue and market share. Managed and developed the sales talents of 30 representatives nationally. Responsible for delivering divisional revenue objectives of 33+Million while optimizing sales operational expenses. Leadership team member responsible for business transformation and process mapping the division from a traditional print business to a new digital content management provider that enables customers to search, review, purchase, distribute & manage their own digital learning assets with ease.

Toronto, Canada Area

Led and enhanced a business unit team of 16 members, which made up 4 unique marketing service groups; marketing and events management services, assessment resources services, digital marketing services, and product portfolio management team.Gained 1.5% share points, in a declining industry of -5.7%, with 4% less market spend verses previous year. Developed the strategic market vision and successfully led the implementation across all marketing services units.

Toronto, Canada Area

Championed partnerships in the leveraging of Canadian Olympic Broadcast rights for the 2010 games. Co-conceptualized and implemented innovative alternative media assets to deliver incremental revenues streams for the consortium.Co-developed business case models, providing recommendations to management on alternative media assets that could deliver incremental revenues, while providing enhanced exposure and reach for both clients brands, and the CTV and RDS brands.

Toronto, Canada Area

Brand champion for strategy, creative development, innovation & brand import partner relationship management.Initiated and implemented 3 year strategic brand plan that tripled Corona's percentage growth rate in 2 yrs. Developed & directed cross functional business units to bring 4 new Corona sku's to market in a 2 yr period, resulting in 94Khl of incremental volume (24 bottle pack, 6 &12 pack cans & Xmas gift pack).Developed a strategic re-positioning plan for Foster's, which would result in 2MM in cost savings to Molson Canda and position Foster's in segment growth, after 8 years of declines

Toronto, Canada Area

Developed & implemented go to market channel strategy for all Molson core strategic brands. Lead multi functional teams in the development of creative, planning, in market activation, and oversaw the production of sales tools for Molson Canadian, Coors Light, Corona, Heiniken & MGD brands.

Toronto, Canada Area

Oversaw the development & implementation of both national retail & on premise brand promotions with the primary objective to drive market share & volume growth. Co-managed 41MM budget, with 3 direct reports.Spearheaded & implemented an integrated on premise music program with a fully customized sales "tool box" which allowed field sales to customize programs for regional specific market & customer needs.Improved the organizations promotional inventory levels by over $1MM within the first 5 months of taking on the assignment.

Developed & implemented retail & licensee brand promotional programming for English Canada with the primary objective to drive market share growth & volume.Increased volume by over 14% with 18% less budget versus previous year. Achieved the strongest growth rate among all Molson owned core brands

Developed & executed national feild marketing promotional programs. Directed all operational elements, recruitment, staff training, equipment development, production, budget & data management.