Michael Bowyer Email & Phone Number

United Kingdom

Luton, England, United Kingdom

As Group Head of Marketing, I led the strategic direction and execution of marketing initiatives across five distinct brands, ensuring cohesive yet tailored approaches that aligned with each brand's identity and market objectives. As a member of the Senior Management Team (SMT), I played a key role in shaping the group’s overall strategy, contributing to business planning, growth initiatives, and long-term decision-making.I oversaw a multidisciplinary marketing team, fostering collaboration and driving innovation to deliver high-impact campaigns across digital, traditional, and emerging channels. My responsibilities included managing budgets, ensuring efficient resource allocation, and delivering measurable results in areas such as brand visibility, customer engagement, and revenue growth.In this role, I implemented data-driven marketing strategies, leveraging analytics and insights to optimise performance across SEO, PPC, social media, and CRM platforms. By aligning marketing efforts with business objectives, I supported customer acquisition, and retention initiatives across all five brands.A significant aspect of my role was stakeholder management, working closely with leadership, cross-functional teams, and external partners to ensure marketing strategies reflected the organisation’s goals and market dynamics. My ability to balance strategic oversight with hands-on execution ensured consistency and impact across the group, driving growth and maintaining a competitive edge in a dynamic market environment.

As Head of Marketing, I led the development and execution of comprehensive marketing strategies to drive business growth, strengthen brand identity, and achieve organisational objectives. My role encompassed overseeing all aspects of marketing, including digital campaigns, brand management, and multi-channel initiatives, ensuring alignment with company goals and market trends.I managed and mentored a team of marketing professionals, fostering collaboration and guiding them to deliver impactful campaigns across digital and traditional channels. By leveraging data and analytics, I monitored performance metrics, provided actionable insights, and ensured continuous optimisation of marketing efforts to maximise ROI.In this position, I was responsible for budget management, ensuring efficient allocation of resources across campaigns and projects. I worked closely with senior leadership and cross-functional teams to align marketing strategies with broader business goals, contributing to product launches, customer acquisition, and retention initiatives.A key aspect of my role was maintaining a customer-centric approach, using market research and audience insights to shape campaigns that resonated with target audiences. I also collaborated with external partners, agencies, and vendors to deliver high-quality marketing materials and initiatives. My ability to combine strategic vision with hands-on execution consistently delivered measurable results, strengthening the organisation’s market position and brand reputation.

Hertfordshire

As a Senior Digital Marketing Executive, I was responsible for designing and executing comprehensive digital marketing strategies to drive business growth, enhance brand presence, and achieve measurable results. My role involved leading the planning, implementation, and optimisation of campaigns across multiple channels, including SEO, PPC, email marketing, and paid social media.I developed and managed high-performing content strategies, ensuring alignment with brand messaging and target audience needs. Utilising advanced analytics tools like Google Analytics and marketing automation platforms, I monitored campaign performance, conducted detailed data analysis, and provided actionable insights to refine strategies and maximise ROI.In addition to managing social media strategy, I created and scheduled engaging content, oversaw audience engagement, and used insights to improve platform performance. I played a pivotal role in conducting market research and competitor analysis, identifying emerging trends and opportunities to keep the organisation ahead of the curve in an evolving digital landscape.Collaboration was a key aspect of my role, working with cross-functional teams, stakeholders, and external agencies to ensure the seamless execution of campaigns. I also mentored junior team members, providing guidance and support to enhance their skills and contribute to overall team success. My expertise in digital marketing and data-driven decision-making consistently delivered impactful results, driving growth and enhancing the organisation’s online presence.

United Kingdom

As a Digital Marketing Executive, I led efforts to develop and implement digital strategies that enhanced brand visibility, engagement, and online performance. My responsibilities included creating and managing high-quality digital content, such as website updates, email campaigns, and social media posts, ensuring all materials adhered to brand guidelines and industry best practices.I managed and optimised digital marketing campaigns across multiple channels, including SEO, PPC, and paid social media, to drive traffic, generate leads, and increase ROI. Leveraging tools like Google Analytics, Google Ads, and marketing automation platforms, I tracked campaign performance, analysed data, and prepared detailed reports to guide decision-making and improve results.In this role, I oversaw social media strategy, crafting engaging content, scheduling posts, and monitoring platform performance to foster audience growth and retention. Additionally, I conducted in-depth research on market trends, audience behaviour, and competitor activity to identify opportunities and refine marketing strategies.Working closely with cross-functional teams and external agencies, I ensured the seamless execution of digital initiatives and delivered measurable outcomes that aligned with business goals. Through a proactive approach to digital marketing, I consistently contributed to the success and growth of the organisation’s online presence.

United Kingdom

As a Digital Marketing Assistant, I played a key role in supporting online marketing initiatives to drive brand awareness, engagement, and conversions. My responsibilities included assisting in the creation and optimisation of digital content, such as website updates, email campaigns, and social media posts, ensuring all materials aligned with brand guidelines and best practices.I helped execute digital marketing campaigns, including SEO, PPC, and paid social media ads, by managing schedules, coordinating assets, and monitoring campaign performance. Part of my role involved using tools like Google Analytics and marketing automation platforms to track key metrics, analyse data, and generate reports to inform future strategies.I contributed to maintaining an active social media presence by scheduling posts, monitoring engagement, and responding to comments to foster community growth. Additionally, I conducted research on industry trends, competitors, and audience behaviour to provide insights that supported campaign development. By collaborating closely with the marketing team and external vendors, I ensured that all digital marketing efforts were efficient, targeted, and impactful.

Monticello, New York

Cheshunt

Waltham Cross

Victoria Docks, London

Lifeguarded events such as; Great London Swim, Mazda Triathalon, London Triathalon.

Waltham Cross, England, United Kingdom

Ba Business Management With Marketing, Marketing, 2:1

Activities and Societies: University Rugby - awarded university colours for dedication to sportsBusiness Management with Marketing

A/As Level, Geography, Business, History, Philosphy & Ethics, 2:1

Activities and Societies: Kayaking, Canoeing, Raft Building, Problem Solving, FootballBusiness, History, Geography, Philosophy & Ethics

Gcse, Geography, Business Studies, History, Philosophy & Ethics

Activities and Societies: Double Maths, Double Science, Double English, Geography, History, Philosphy & Ethics, French, ICT