Responsible for all revenue generation processes across the Caulipower organization. Accountable for driving improved integration and alignment between all departments and cross functional leaders. Strategic focus against Sales, Marketing, Shopper marketing, Sales performance, Product segmentation, Pricing strategies, Pricing execution, Advertising and promotion effectiveness, Distribution effectiveness and Customer satisfaction.

Responsible for leading the global Sales, Shopper Marketing, Business Insights, Category Management, Trade Marketing, Revenue & Margin Management, Brand Experience, Market Development and Retail Merchandising functions for GT's Living Foods. This role is responsible for developing and implementing the commercial strategy focused on maintaining our category leadership position while increasing sales revenue and driving profitable outcomes.

Leading a team of Sr. Sales Directors, Sales Directors and Sales Managers in their efforts to execute a retail portfolio strategy for the US retail. Develops and implements go to market channel strategy and tactics for Supermarket, Grocery Wholesale, Independent Grocers, Natural/Specialty, Military and Distributors within the channel. The role includes responsibility for complete P&L management in support of the Wonderful Company’s profit initiatives on the FIJI Water and Wine brands within the portfolio. This position plays an integral role in creating processes and business development strategies working to achieve the overall sales and revenue objectives of the Retail Sales Team.

Leading a team of Sales Directors and Managers in their efforts to execute a retail portfolio strategy in key national account customers. Develops and implements go to market channel strategies and tactics for retail Food, Club, Mass, C&G and Natural/Specialty channels. The role includes responsibility for complete P&L management in support of the Wonderful Company’s profit initiatives. This position plays an integral role in creating process and business development strategies working to achieve the overall sales and revenue objectives of the Retail Sales Team.

Leading a team of Regional Sales Managers, District Sales Managers, Territory Sales Managers and Merchandisers in their efforts to execute a retail portfolio strategy in the California market. Develops and implements go to market strategies and tactics for all retail channels, key account customers and distributors in the California market. The role includes responsibility for complete P&L management in support of the Wonderful Company’s profit initiatives. This position plays an integral role in creating process and business development strategies working to achieve the overall sales and revenue objectives of the Retail Sales Team.

Act as partner and advisor to President and SVP of sales organization to develop executable and actionable elements of long term strategic sales growth. Evaluate, recommend and implement market, channel and package strategies focused on innovation and portfolio gap closures. Develop and lead cross functional teams from Revenue Management, Category Management, Brand Marketing, Shopper Marketing, Supply Chain and Finance to address business needs and deploy solutions for portfolio expansion and topline sales growth. Identify & implement process improvements to reduce inefficiencies in sales organization.

Managed a team of 9 Account Executives and 4 Support Staff responsible for all retail accounts across the Chain Grocery, Independent Grocery, Drug, Mass Merchandise, C&G, Military, Wholesale and Contract Packaging Channels. Managed complete DSD, Warehouse Direct and Third Party DSD portfolio for the National & Regional Retail Account customer in the Western US with Full P&L Management for WBU key account customer base to include retail price package plan and CMA deployment.

Managed complete DPSG portfolio for Kroger West (Ralphs, Food4Less, Smith’s, Fry’s, QFC & Fred Meyer). Manage all route to market partners to ensure flawless execution against core DPSG brand and channel strategies. Work with all bottler and distributor teams to maximize promotional effectiveness and developed monthly, quarterly and annual forecast and plan for volume, share and profit targets.

Managed all aspects of Coca-Cola business for the Ralphs, Food4Less and FoodsCo divisions of Kroger. Developed Annual Business Plan with customer and bottling system that outlines key strategies and initiatives for delivering share growth. Leveraged channel marketing strategies that increase brand equity and drives household penetration. Ensured flawless execution of business plan and marketing activities to deliver volume, profit, and margin targets.