Michael Boyd Email & Phone Number

Provide consulting services integrating analytical, business, and information technology elements of marketing initiatives for clients in multiple industries.• Provide marketing and research services such as customer profile analysis, customer segmentation and profitability analysis• Assist clients in development of channel optimization strategies to allocate marketing resources between email, Web, direct mail, broadcast/print, loyalty initiatives and other channels of communication• Ongoing annual customer retention over 90% with clients in healthcare, retail, financial services, broadcasting, non-profit and membership organizations

Drove enterprise customer relationship management strategy, leveraging Eddie Bauer’s philosophy of integrating retail, catalog and web channels to create value for customers; total sales volume: $1.8 billion; managed staff of 8• Created and executed successful CRM program, optimizing channel integration and profitability• Responsible for overseeing customer research efforts and managing $1,000,000 research budget • Responsible for overseeing all marketing decision support, analytical and modeling activities• Conceived research and development platform for developing new CRM concepts in collaboration with academic partners

Provided marketing decision support for all Nordstrom business units: Nordstrom full-line stores, Nordstrom Internet, direct sales, Nordstrom Rack, Nordstrom National Credit Bank and Nordstrom proprietary brand development; total sales volume: $5.1 billion; managed staff of nine (two at PhD level)• Created and fully staffed strategic marketing information department from scratch• Implemented comprehensive attitudinal, behavioral and spend-based customer segmentations for use in strategic planning and marketing activities• Implemented Nordstrom’s first use of data mining tools, providing business users with direct access to sophisticated forecasting algorithms

Managed marketing of key lines of collectible merchandise sold in the United States and Canada; responsible for new product concept development, creative input and final marketing execution• Developed a comprehensive sales-forecasting tool that reduced backorders to lowest level in company history

• Developed successful marketing and sales promotion strategies for the Midwest region; negotiated cooperative advertising and marketing strategies with key national retailers; managed staff of six.• Regained #1 competitive position in the $60MM Chicago market while handling accounts of national retailers including Neiman-Marcus, Saks Fifth Avenue, Bloomingdale’s, Nordstrom and Lord & Taylor• Developed a suite of forecasting tools which was replicated nationally for all account executives