Michael Boyette Email & Phone Number

Wayne, Pennsylvania, Us

Oversee content development for RLI’s three online learning platforms: the Selling Essentials Learning Center, the Leadership and Management Learning Center and the Employment Law Compliance Learning Center. Manage a team of writers to create libraries of 5- to 8-minute videos, with more than 200 modules created to date. Also develop curricula and instructional materials, including quizzes, discussion guides and reinforcement tools. Member of senior management team that planned and launched these highly successful Web-based learning systems. Edit RLI's sales, leadership and training blogs.

Bala Cynwd, Pennsylvania, Us

Managed public-relations programs for Lutron Electronics, the Pennsylvania Lottery and other clients. For Lutron, managed comprehensive B-to-B public relations programs for the world’s leading manufacturer of lighting controls, including media relations, case histories and feature articles, conferences and speaking opportunities. For the Lottery, planned and executed grassroots campaigns to promote new games, as well as programs to recruit new Lottery retailers and enhance the image of the Lottery among Pennsylvania residents.

Us

Bottom-line responsibility for a diverse portfolio of clients, including Therma-Tru Doors, Lafarge Cement, the Netherlands Foreign Investment Agency (NFIA), Leviton and others. For Therma-Tru, conceived and executed the National Home Valuation Study, a research-based public-relations program that generated coverage in The New York Times, CNBC, PBS and more than 900 other media outlets, and which remains a key marketing initiative at Therma-Tru. Launched Lafarge’s first-ever public relations program in the North American market. For NFIA, created Dutch Developments, a newsletter reaching 9,000 North American business executives.

Malvern, Pennsylvania, Us

Directed the Sales and Marketing Group at one of the nation’s largest B-to-B newsletter publishers. Managed a group of newsletters with annual revenues of more than $5 million. Researched and launched two new publications: What’s Working in International Sales & Marketing and The Internet Marketing Report. Increased average payup rates by approximately 18 percent across the group. Exceeded revenue targets by approximately 20 percent.

Supervised public relations programs for DuPont, the Healthcare Packaging Council, Elf Atochem, Instrumentation Society of America and others. Successfully integrated the DuPont public relations business after EPB's acquisition of Ketchum's Philadelphia office.

San Francisco, Ca, Us

Hired as an account executive for technology accounts, including Bell Communications Research, Honeywell and AMP Inc. As Senior Counselor and Group Supervisor, managed multiple B-to-B accounts. Developed public relations programs for US Healthcare, ABB Power T&D Company, GAF Building Materials and other clients. Directed team that received a PRSA Pepperpot Award for introducing TransitChek, a new employee benefit. Led healthcare new-business team for the Philadelphia office.

Plymouth Meeting, Pennsylvania, Us

Editor-in-Chief of Hospital Risk Control, a monthly looseleaf publication on hospital liability. Wrote news stories and in-depth articles on legal, medical and healthcare technology issues; edited submissions from professional staff of engineers, attorneys, physicians and nurses. Provided custom telephone consultation for subscribers.

Waltham, Ma, Us

Hired as a Production Editor in the Journals Department. After 18 months, promoted to Developmental Editor. Oversaw editorial process for key journals and clinics. Developed three new clinical publications. Evaluated proposals for new journals and acquisitions. Worked closely with clinical editors to recruit and manage contributors.

Bachelor Of Science, Journalism

Aa, Liberal Arts And Sciences/Liberal Studies