Senior Data Analyst
Current•Tasked to build out reporting - automating where possible to collect daily updates regarding NFT drops, revenues, and user engagement for the financial team. Data was used for investor meetings and for running the business.• Wrote audit scripts to compare sales and revenue information between our digital wallet partner and our internal transaction database to confirm there were no data leaks.• Created QuickSight tabular and visual reporting products to give C-level data views and to help with system monitoring.• Worked with the TuneGO app backend team during feature development to ensure important metrics were collected and saved to databases to ease report generation.• Collected customer NFT purchase activity and financial data for display in up to the minute office dashboards.• Scripted automated posts to the TuneGO marketplace web site information feed detailing upcoming NFT drops to keep TuneGO’s music fans motivated.• Created scripts to monitor participation and track points earned in a months-long NFT purchase and free collectibles event for a well-known nature influencer, with the top point accumulator winning a meet-and-greet.Key Contributions:• Took lessons learned from the influencer event and wrote scripting for the TuneGO ‘fandom’ loyalty program where collectors earn points for purchases, free NFT giveaways, following artists, and claiming live event collectibles.• Next stages of the fandom program included computing per artist fandom point totals and awarding bonus points for specific actions TuneGO wanted to encourage, both of which were completed well before deadline.• Throughout my tenure, I provided a calming presence to a young team not used to frequent company pivots.