Michael Bracht Email & Phone Number

Madrid, ES

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

• Responsible for managing the relationship with IKEA service offices and stores in Iberia (Spain and Portugal) and Italy, owning the performance targets and general operations needed to reach such targets..
• Responsible for the success of partnership with IKEA in the South of Europe (Spain, Portugal, and Italy), in multiple channels and across multiple cities.
• Day-to-day management of relationships and communication with national and regional stakeholders.
• Analyze and report on performance for all key channels (online and stores) and share with key stakeholders leading to real business actions.
• Prioritize, execute, and influence performance improvement actions, this can include analytical activities as well as on the ground direct actions.
• Communicate value proposition to IKEA co-workers as part of training sessions and act as an outward-facing ambassador.

Madrid, Community Of Madrid, Spain

• Responsible of cross-functional projects for the marketplace E-Retail strategy across Commercial, Digital Marketing, Customer Care, Product Tech, and Partner Consultant teams.
• Leading the Operational and Integrations processes for WOW Concept Sellers, onboarding and managing more than 200 partners to successfully create their portfolio in the Marketplace through Mirakl platform tool.
• Managed the day-to-day client needs to ensure a successful integration journey and products time to market to be quick and ready to sell.

Porto, Portugal

• Responsible for the development of effective strategies to communicate all the tools and features created at the Business Operations Platform Products at Farfetch.
• Developed the communication strategy that will lead all projects born through the needs of Farfetch Merchants and create a story behind every release that will communicate its core values.
• Created the Communications guidelines for the Business Operations Product team, outlining Key Initiatives and Self-Service tools for internal and external channels releases.

Porto Area, Portugal

• Responsible for the operational strategy and performance of boutique partners in the E.U. (Italy, Greece, Spain and U.K.), and Middle Eastern markets, focused to deliver the best service and customer experience.
• Liaise with the external partner and internal Farfetch teams to reinforce a two-way communication channel, in order to achieve KPI goals through monthly results reporting to be aligned with the company strategy.
• Cross-functional project management focused on sale seasons, warehouse supply, and partner onboardings, working with different internal teams to deliver results with direct impact on costs reduction and profitability.

Bogotá D.C. Area, Colombia

• Developed a trusted relationship with the client’s upper management teams to ensure the strategic success of all points of contacts in ATL, BTL and Digital campaigns.
• Ensured the achievement of sales targets and the profitability of the agency through the development of 360° campaigns, aligned to the bank goals in order to become a national key player in the fintech market through.

Bogotá D.C. Area, Colombia

• Responsible for the coordination of 360° campaigns for the Scotiabank credit card portfolio segment.
• Met and liaised with the client to discuss and identify their advertising objectives, requirements, and budget, along with transmitting the information to the creative team through a clear and consistent brief. Client.

Milan Area, Italy

• Partnering with a luxury textile company in Colombia, accountable for clients such as Peter Marino for Chanel, Louis Vuitton and Christian Dior, I developed an expansion business plan with the objective to open a.

Bogotá, Colombia

• Managed ATL and BTL campaigns, ensuring their effectiveness to translate the brands communication goals through the construction of clear briefs that could transform the clients’ needs into creative, and.
• Conducted effective pitch meetings and new campaign presentations to upper management teams, resulting in bringing the top pet food company in Colombia as a new client to the agency.Clients: Ab InBev (Colombia: Miller.

Bogotá, Colombia

• Delivered sales strategies for the largest airline company in South America through two direct channels in Colombia and Venezuela, ensuring the increase of sales while decreasing costs and administrative fees.
• Estimated a yearly budget of 30USD million for third party channels and the monthly compensation derived from their daily activities.
• Redesigned the compensation model along the commercial team, accomplishing a 0.95% reduction in the monthly expenses that represented nearly 200.000USD in yearly savings.

Bachelor'S Degree, Business Administration And Management, General

Master'S Degree, Fashion Management, 108/110

Erasmus Student, Business Administration And Management, General