Michael Brazile Email & Phone Number

Highland Park, Il

Chandler, Arizona, Us

Architect and oversee implementation of a complete, product led growth, B2B SEO program for this SaaS company’s CRM platform. Consistently achieve a 90% organic customer retention rate, and ranking in Google AI Overviews, PAA and rich snippets.• Set Keap’s on and off-page SEO and Content roadmap/KPI’s and lead a diverse team (content, analytics, development and design) in implementation. -Develop a keyword strategy focused on the most relevant, high-volume keywords users are searching within our product vertical. -Build a content strategy utilizing these keywords in conversion focused content that meets target users where they’re at in the search funnel. -Architect new site section of a complete competitor comparison content library. -Optimize internal linking strategy to increase site crawlability -Build a robust backlink acquisition program that leverages PR campaigns.• Lead business development initiatives that increase acquisition and revenue from the most profitable organic customer segments and advise C-suite on the go-to-market strategy. • Recommend product updates based upon customer reviews and organic competitors• Manage optimization of Keap profile on review sites and leverage their performance into SEO strategy.• Advise paid search, social and programmatic to ensure strategy alignment.• Lead regular site audits to catch technical issues and recommend fixes to development. • Advise designers on UX considerations and SEO best practices for site design proposals.• Lead special projects for migrations, SEO videos, written content and infographics targeting specific customer segments.• Regularly present SEO best practices webinars to educate internal and external stakeholders.• Monthly reporting to C-Suite

New York, Us

• Develop and execute the international SEO roadmap for a global shipping client (content optimization, site structure, internal linking, ranking reviews, reputation management).• Educate client about international SEO best practices and lead conversion-focused content strategy initiatives. •Make recommendations in response to proposed client projects such as improving site architecture, new page designs, and content creation with user experience and SEO best practices in mind.•Conduct SEO experiments during on-site optimization work to determine best version of site changes.

•Write in-depth articles on selected piano works from the classical repertoire, targeted at amateur pianists.•Review and report on website traffic and user behavior and make recommendations for improvement.

North Hollywood, California, Us

• Manage the planning and implementation of start-to-finish website design/development campaigns and comprehensive digital marketing campaigns (SEO, PPC, Social) for clients across continental U.S.• Project manage planning phase of new site builds, managing the workflow of developers, designers, content writers.• Project manage planning and implementation of SEO, PPC and Social campaigns, managing workflow of SEO, PPC and Social Media Strategists and efficiently managing communication of approvals and edits. • Lead initial client discovery and kick-off calls.•Lead weekly client calls to report on campaigns' performances and collaborate cross-functionally with SEO, PPC and Social to make strategic recommendations to further improve core KPI’s.• Propose and implement concrete process improvements to increase efficiency, clarity and accountability for all departments.

Syracuse, Ny, Us

•Develop and execute custom branded and unbranded SEO campaigns for enterprise level clients.•Monitor branded clients' performance in SERPs, using innovative strategies to insure positive results.•Conduct keyword research for non-branded client campaigns and make keyword recommendations for client sites.•Audit client sites and detail what improvements should be made, why and how, including ranking, internal linking, back-link building and content optimization.•Monthly client meetings to report on campaign progress and obstacles.

Plantation, Florida, Us

• Build a content and keyword strategy based upon keyword ranking of core terms.• Improve exposure of internal pages to Google through strategic deep linking.• Integrate content strategy with link building in order to insure new content has inherent link value when presented to third party content contributors and advertisers.• Edit content in order to optimize for SEO elements.• Work with PR in order to promote to new content through TV and social media.

Quincy, Ma, Us

•Account and project management of custom SEO campaigns, helping clients conceptualize and translate overarching business goals into holistic digital strategies with a focus on SEO.•Oversee tactical implementation of each SEO campaign, from initial keyword research and content writing to full site rebuilds.•Lead Monthly client calls to review website performance and make recommendations for improvement.Lead and mentor junior SEO Specialists in their day-to-day execution of SEO campaigns.•Coordinate across departments (sales, development, graphic design) to manage day-to-day workflow to ensure timely delivery of projects within scope and on budget.•SEO Sales Engineering, insuring that sales understand the nature of SEO and are selling our product with integrity, honesty and realistic expectations.•SEO Education, training sales teams on the nature of SEO and how to sell it with integrity.

Eagan, Minnesota, Us

•Plan, implement and manage start-to-finish website design/build and comprehensive digital campaigns (SEO, PPC, Social) for law firms across the continental U.S.•Project manage planning phase of new site builds, managing the workflow of developers, designers, content writers and social media strategists.•Create SEO recommendations for each new client site (site map, internal linking, meta tag optimization).•Project manage new site implementation and social media campaign implementation.•Account management of client accounts once new site is live, running all client calls and reporting on and tracking their SEO campaigns; work cross functionally with social media strategists and developers to mitigate any related issues.•Serve as a thought-leader within organization by developing and leading process and product innovations that reflect an anticipative approach to the online marketing world.•Regular digital marketing education sessions with sales so that integrity, transparency and realistic expectations are the top principles guiding their client proposals.•Mentor digital strategists on all aspects of team processes and internal and external SEO best practices.

• Produce original, international SEO and link friendly content for Cheapflights global brand sites.• Connect and collaborate with international bloggers and writers to create compelling linkable content for brand.• Regular site audits including back link analysis, keyword rankings, internal link structure and competitive analysis. • Creating and QA-ing new site pages & daily site traffic reporting and analysis.

Santa Fe, Nm, Us

•Perform in-depth keyword research, competition analysis and ranking reports in order to prepare and present RFP’s for prospective clients.•Project manage client campaigns contracted for multiple services (SEO, Design/Development, Branding, Social Media).•Write and edit engaging site and blog copy for SEO clients.•Work cross-functionally with programmers to insure SEO requirements are met in site design and build.•Manage client PPC campaigns.•Consult with clients on and implement customized Social Media Marketing strategies dovetailed into SEO strategy.

Bachelor'S Degree, Musicology

High School Diploma, Liberal Arts With An Emphasis In Piano Performance