Having graduated with a B.Sc. Marketing, Innovation & Technology from Dublin City University and implementing progressive strategies for a number of industry-leading digital media companies, I joined bold. studios, an award-winning creative production studio as Digital Director in 2017. My role focussed on developing digital-first content strategies that resonate with target audiences to empower, inform, and entertain through branding, film, ad campaigns, websites, mobile apps, products, and publications. Clients included; Facebook, Google, Red Bull, Jameson, Tullamore Dew, Allianz, Betfair / Paddy Power, Bórd Gáis Energy, Intrepid Spirits, Remus Uomo, and many more. In 2019, I launched ALLSORTS_, a new world cultural consultancy that leveraged strategic think, a proprietary technology stack + global network of creative consultants to help brands form meaningfulconnections with the sub-cultures to aspire to live within. It was founded on the belief that the best ideas don't live inside the world of advertising, instead, they live inside the minds of the communities that your brand is trying to connect with.In 2020, I joined Mike-Paul I Atelier as Marketing Director, My role at the luxury tailoring brand + creative agency develop creative campaigns that resonate with target audiences, and drive growth for clients such as Aston Martin, Walt Disney Studios, Ritz-Carlton.In 2021, I joined Greenhouse, a rapidly growing, vertically integrated plant-based beverage company + B-Corporation to help the brand realise its vision to offer widespread, sustainable access to plant-based nutrition and wellness of the highest quality. My role focused on ownership of the P&L and building the near- and long-term growth strategy of Greenhouse’s D2C eCommerce business through paid, earned, and owned channels.In 2023, I joined Kensington Tours as Brand Director to help build the brand and business of an award-winning luxury private-guided travel company. Qualifications: First Class Honours - B.Sc. Marketing, Innovation & Technology - Dublin City University. Distinction - QQI - Graphic Design - Blackrock Institute of Further Education.Distinction - Certificate - Art + Design - George Brown College.