Michael Brian Email & Phone Number

West Jakarta, Id

Marketing Manager for Chocolate Category brands.

Senior Brand Manager for brand Potabee and Japota.

• Create & analyze the integrated marketing communication, include ATL (TVC), TTL (Digital), and BTL (Event).• Analyze and understand the latest local and global market trends for the development of brand strategy and planning.• Prepare marketing plan and strategy for launching new product, supervise the execution, and review the result.• Search and find out about new knowledge / insights about the product for the future development of new product.• Measure the effectiveness of a marketing campaign, and get better understand about the process and how to analyze the advantages and disadvantages of the campaign.• Monitoring sales periodically and review market share data to get a sustainable growth over the long run.• Analyze and do research about the market and target consumers.• Negotiations with external parties if necessary.• Using e-marketing / social media (FB, Instagram, Youtube) as the right tools to strengthen the relationship with the consumer, and activation must be in line with the brand message.

• Create the integrated marketing communication for brand HiLo, include ATL (TVC), TTL (Digital), and BTL (Event).• Analyze and understand the latest local and global market trends for the development of brand strategy and planning.• Prepare marketing plan and strategy for launching new product, supervise the execution, and review the result.• Search and find out about new knowledge / insights about the product for the future development of new product.• Measure the effectiveness of a marketing campaign, and get better understand about the process and how to analyze the advantages and disadvantages of the campaign.• Monitoring sales periodically and review market share data to get a sustainable growth over the long run.• Analyze and do research about the market and • target consumers.• Negotiations with external parties if necessary.• Using e-marketing / social media (FB, Instagram, Youtube) as the right tools to strengthen the relationship with the consumer, and activation must be in line with the brand message.

• Manage strategy management from strategy development, alignment, execution, review, test and adapt to ensure company's sustainable competitive advantage.• Investigate any business opportunity and execute its realization.

• Keep the production process on margarine and butter in the optimum output.• Helped production department solved some problem related with the butter and margarine production.• Learned about quality control, sanitation, PPIC, and waste handling.

Master'S Degree, Finance, General

Chinese Language

Bachelor, Food Technology

Bachelor'S Degree, Food Technology And Processing

Bachelor'S Degree, Food Technology And Processing

Education record